• October 10, 2014
  • By Leonard Klie, Editor, CRM magazine and SmarCustomerService.com

Cirrus Insight Adds Nimble Smart Contacts Integration for Gmail

Cirruspath and Nimble yesterday announced an integration that brings Nimble's Smart Contacts social relationship intelligence into the Cirrus Insight Gmail application.

With the integration, salespeople can now leverage social insights right within their Gmail inboxes. Nimble's Smart Social Relationship Manager gathers information from social media platforms such as Twitter, AngelList, LinkedIn, Facebook, Google+, Foursquare, and Instagram. This social data, including work history, is then integrated with Salesforce information inside Gmail through the Cirrus Insight in-email sidebar.

Cirrus Insight leverages email to make salespeople and CRM more effective. It integrates Salesforce.com into Gmail and Office 365, and the added social selling features through Nimble provide a comprehensive toolkit for sales outreach and relationship management.

Key features of the Nimble Smart Contacts App Integration include the following:

  • Smart Social Relationship Manager: Nimble combines contacts from Google Contacts, Outlook, and Apple Address Book. It then maps and discovers the most important contact information on the Web from sites including Twitter, AngelList, LinkedIn, Facebook, Google+, FourSquare, and Instagram; connects to the user's email, calendar, and social interactions; and then updates and syncs the information every day.
  • Automatic Social Profile Matching: Nimble maps contacts' social profiles and consolidates the key background information into a digital dossier.
  • Intelligent Relationship Insights: Nimble searches the Web and social networks to deliver insights to provide context about contacts, including common mutual interests, shared passions, and important moments.

"A salesperson needs context before interacting with a lead, and instead of having to go to Google, Facebook, or Twitter to find it, Nimble allows him to directly interface with the information," says Jon Ferrara, CEO of Nimble. "It gives a complete picture of who this person is, how we're connected, and our background together.

"With Nimble, I see a person's background across networks and get enough information so that when I do reach out, it's not a cold call, it's already a warm call," Ferrara says.

And now with the Cirrus integration, all of that information is delivered right into the email inbox, "where most salespeople live," he adds.

Ferrara is quick to point out that the Cirrus-Nimble integration is not meant to replace existing CRM systems. "We effectively become the CRM interface," he explains.

"Authenticity is the name of the game for salespeople looking to make meaningful connections with their network or prospects," said Ryan Huff, CEO and cofounder of Cirruspath, in a statement. "That's nearly impossible to achieve without background information on the people they're connecting to. We integrated Nimble into our Salesforce for Gmail app to make relationship IQ easily accessible to salespeople on the platform they use most—email."

The integration also addresses another common problem that many salespeople face: They spend nearly 60 percent of their day on nonsales activities, such as searching for contact and company details and logging it into the CRM system, according to Ferrara.

Because the solutions are Web-based, salespeople can access the information from anywhere. "It works everywhere you work, and that's very powerful because the modern salesperson has to work from so many different places," Ferrara says.

The integration, he adds, is in response to requests from mutual customers of both Nimble and Cirrus.

"The partnership made a lot of sense," adds Jason Hubbard, vice president of marketing at Cirrus. "Now, whenever salespeople start talking to customers, they are able to do it much more intelligently."

This announcement comes on the heels of Cirrus Insight's app launch for both Microsoft Office 365 and iPhone inboxes.

Nimble just last week announced its own Smart Contacts app for the Google Chrome browser . In late September it also released an Android version of the Smart Contacts app.

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