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May 10, 2021

CRM Featured Articles

Pega Offers Optimistic Outlook, New Opportunities for Customers at PegaINspire

Pega uses its second virtual conference to introduce Pega Platform and Pega Infinity 8.6.


Redefining Customer 360: Building a Better Master Data Management Initiative

In planning for an MDM implementation enabling a 360-degree view of the customer, organizations need to refrain from approaching each master data domain separately and sequentially—"multidomain" should be taken to mean the freedom and flexibility to model only those master data entities and attributes that contribute to the agreed-upon business outcomes.

Three Benefits of Deploying Virtual Agents Alongside Live Agents

Virtual and live agents in tandem can handle more tasks more efficiently, across more channels, and at more times. (Featured on

CRM Across the Wire

8x8 Adds Integrated Business Messaging to Microsoft Teams

8x8 Voice for Microsoft Teams now offers SMS, MMS, and fax capabilities.

Sendbird Debuts Group Calls for Voice and Video

Sendbird's Calls API now supports group calling in web and mobile applications.

MomentFeed Launches Enhanced Local Photos

MomentFeed's Enhanced Local Photos helps multi-location businesses scale and maximize the value of their location-specific images.

mParticle Partners with Zendesk

mParticle is making its user data available in real time to Zendesk. (Featured on

Phrasee Partners with Braze

The integration of Phrasee's technology with Braze's customer engagement platform will help companies optimize brand language across email and push notifications. 

LivePerson Partners with Google Cloud

Partnership leads to the integration of LivePerson's Conversational Cloud and Google Cloud Contact Center AI's Agent Assist. (Featured on

Teradata Expands Data Analytics on Google Cloud

Teradata's new integration with Dataflow augments interoperability with more than a dozen other Google Cloud first-party services.

Microsoft Launches Goals in Power BI and Integrations for Dynamics Customer Insights

Goals adds metrics to Power BI, while the integration pairs Dynamics 365 Customer Insights with Microsoft Advertising.