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October 08, 2018
CRM Featured Articles
Reltio Announces Support for Salesforce Customer 360 and the Open Data Initiative
Reltio aims to enhance Customer 360 as well as Adobe, Microsoft, and SAP's initiative by continuously unifying and organizing data while making it universally accessible.
Colleges Can't Cling to Old CRM Technology
Higher education today needs CRM systems that can integrate and adapt
Plain Language Is the Key to Contact Center Scripting
How to improve your contact center scripts and connect with callers. (Featured on SmartCustomerService.com.)
Stop Trusting Third Parties with Your Customer Experience
Customer loyalty and brand identity can be put at risk by trusting outsiders to provide what has now become the key element of the customer relationship—the experience.
It’s Time for Marketers to Go Back to School
The higher education market could benefit from a new marketing technology that takes personalization to a new level
CRM Across the Wire
Paytronix Updates Messaging Platform
Upgrades to Paytronix Messaging allow for more personalized messaging based on customer actions.
Verint Updates Community Solution
Verint Community product enhancements include updated reporting and site theming features.
Aspect Releases Aspect Via 18.1
Aspect Via 18.1 offers smarter omnichannel automation, streamlined performance insights, improved employee engagement, and GDPR compliance. (Featured on SmartCustomerService.com.)
Movable Ink Extends Visual Experiences Across Email, Web, and Display
Movable Ink's new visual experience platform enables digital marketers to create visual experiences across channels at the moment of engagement.
Upland Acquires Rant & Rave
The acquisition of VoC solutions provider Rant & Rave expands Upland Software's cloud-based mobile engagement portfolio and European presence.
Thanx Launches Thanx Campaigns
Thanx Campaigns adds to customer engagement and loyalty tools to provide restaurants and retailers with segmented marketing campaigns.