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July 16, 2018
CRM Featured Articles
Clari and Marketo Announce Partnership
The alliance aims to unite sales and marketing departments.
Liferay Revamps Its Digital Experience Platform and Announces Two New Offerings
The platform's latest version personalizes customer experiences, while Liferay Commerce and Analytics Cloud streamlines B2B purchasing and helps users understand customer activity.
Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer
With so many touchpoints and channels to choose from, consumers have more knowledge and control than ever before. But the always-connected digital customer gives marketers unprecedented opportunities as well.
Three Reasons for Going Digital
Digital transformation is the best way to truly enhance customer engagement while safeguarding the bottom line. (Featured on SmartCustomerService.com.)
The Tipping Point
3 Ways to Make Technical Consultants Part of the Sales Team
Having well-integrated sales and technical staff helps build credibility and your bottom line
CRM Across the Wire
Enthusem Partners with Marketo on Direct Mail Offering
Enthusem's direct mail automation platform enables Marketo users to trigger hyper-personalized direct mail.
PowerReviews Introduces the Social Suite
PowerReviews Social Suite helps companies collect, manage, display, and share user-generated content.
SugarCRM Launches Summer 18 Release
SugarCRM's latest version focuses on collaboration, user experience, and data privacy with new cloud release.
Janrain Partners with Akamai to Protect Customer Identities
Janrain Secure Edge brings security from Akamai to the Janrain Identity Cloud.
Prosper Insights & Analytics Partners with Acxiom to Create Predictive Audiences
Prosper Predictive Audiences Powered by Acxiom combines Prosper's behavioral-based consumer insights and Acxiom's InfoBase data for people-based marketing.
Salesforce Adds AI to Service Cloud Einstein
Service Cloud Einstein combines CRM data, artificial intelligence, and guided processes. (Featured on SmartCustomerService.com.)
SAS Launches SAS 360 Plan
SAS 360 Plan accelerates, automates, and streamlines marketing planning activities from end to end.