• July 12, 2018

Prosper Insights & Analytics Partners with Acxiom to Create Predictive Audiences

Prosper and Acxiom have launched Prosper Predictive Audiences Powered by Acxiom, a joint solution for marketers to increase the accuracy and predictive power of their omnichannel marketing efforts.

Prosper Predictive Audiences powered by Acxiom is an end-to-end, privacy-conscious solution that unites Prosper's consumer survey insights and analytics with Acxiom's InfoBase data. The joint solution helps marketers create actionable audiences with the highest likelihood to be in-market.

"Acxiom is thrilled to be extending our long-standing partnership with Prosper Insights & Analytics. Their reputable consumer survey insights, enhanced with Acxiom's rich data sources, will enable omnichannel marketers to fuel powerful customer experiences," said Bryan Donovan, Acxiom's vice president of data strategy and acquisition, in a statement.

Working closely with behavioral scientists and the academic community, Prosper has collected data that complements lagging indicators, such as company transactional data, measuring intent, spending, impulsivity, and overall economic mood. These insights across consumer purchase categories have resulted in the development of new Prosper Predictive Audiences focused on health, groceries, auto, entertainment, and overall digital behavior, in particular.

These audiences will either be custom or off-the-shelf, available through Acxiom's Audience Cloud and the LiveRamp Data Store. Both Prosper and the patented Acxiom Safe Haven data management framework provide privacy protections.

"Prosper is excited to expand our long-term relationship with Acxiom to leverage their syndicated audience data and omnichannel delivery platforms, which provide a global digital marketplace for data partners and buyers alike," said Gary Drenik, Prosper's CEO, in a statement.

CRM Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

Acxiom to Sell Acxiom Marketing Solutions to Interpublic Group for $2.3 Billion

The combination of Interpublic Group and Acxiom Marketing Solutions consolidates the market for data-driven marketing solutions.

Acxiom Launches Global Data Navigator Tool

Acxiom Global Data Navigator offers marketers visibility into global audiences.

Acxiom Enhances Measurement Solution

The enhancements to Acxiom Measurement Solution accelerate speed to insight for inflight campaign optimization.

RedPoint Global Announces an Expanded Partnership with Acxiom

Under the expansion, RedPoint users get access to a continuous flow of third-party audience enhancement data via Acxiom's AbiliTec solution.

Acxiom Integrates with LinkedIn

The product integration enables greater people-based marketing on LinkedIn.

Acxiom Partners with ShareThis

Acxiom and ShareThis join forces to create a data-as-a-service offering to improve audience targeting and analytics for marketers.