Acxiom to Sell Acxiom Marketing Solutions to Interpublic Group for $2.3 Billion
Acxiom, a data foundation provider for marketers, will sell its Acxiom Marketing Solutions business (AMS) to Interpublic Group (IPG), an organization of advertising agencies and marketing services companies, for $2.3 billion.
"This transaction is a great outcome for both Acxiom and our AMS business unit," said Axciom CEO Scott Howe, who will remain in his current role at the company, in a statement. "Acxiom Marketing Solutions is a strong business with deep expertise in data-driven marketing, talented associates, and an exceptional client roster. After careful consideration of a variety of options and potential partners, it became clear that a sale of AMS to IPG, with its vast scale and breadth of complementary services, represented the best possible path forward for our clients and associates."
"In a world where everything is becoming data-driven, Acxiom Marketing Solutions offers the deepest set of capabilities for helping companies navigate the complexity of creating personalized brand experiences across every consumer touchpoint," said IPG's chairman and CEO, Michael Roth, in a statement. "The powerful combination of IPG and Acxiom Marketing Solutions is a game changer for the industry, and we believe it will drive meaningful value for both our clients and shareholders. Over the last year of working closely with AMS to power our AMP data platform, we've seen that our cultures are a great fit, and we are very excited to welcome them to IPG."
Prosper Insights & Analytics Partners with Acxiom to Create Predictive Audiences
Prosper Predictive Audiences Powered by Acxiom combines Prosper's behavioral-based consumer insights and Acxiom's InfoBase data for people-based marketing.
Acxiom Launches Addressable Advertising
Acxiom partners with IPG to launch Addressable Advertising to improve marketing intelligence