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October 24, 2016

CRM Featured Articles

Medallia Acquires Kampyle for Its Voice of the Customer Capabilities, Launches Medallia Digital

Medallia Digital aims to unite web, mobile, and offline data to provide companies with omnichannel customer views.

DMA's &Then 2016: Day 2 Focuses on Ethics and Relationship Building

The organization unveiled new standards for data usage, and former NBA star Kobe Bryant closed out the conference with a talk on teamwork.

Swrve Introduces In-App Conversation Features

With added functionality and templates, the platform aims to help marketers boost in-app customer engagement.


Can Your Infrastructure Support a Flawless Customer Experience During Open Enrollment?

Start testing contact center systems now so that they're ready when the real call volume begins. (Featured on

Good Customer Experience Starts with Your Brand

Everything from the positioning, the platform, and the brand promise should act as a filter for how you communicate with and support your customers. Part two of a two-part series.


Software Ecosystems Are Becoming Critical Business Infrastructure

To deliver great customer experiences and outcomes, vendors have to band together


Digital Assistants Gain Enterprise Acceptance

Business use of virtual digital assistants, virtual agents, and chatbots is on the rise

CRM Across the Wire

Infer Introduces Connector for Microsoft Dynamics 365

The integration with Dynamics CRM expands Infer's open ecosystem with more than a dozen pre-built connectors.

Campaign Monitor Integrates with Microsoft Dynamics

Campaign Monitor for Microsoft Dynamics enables marketers to create personalized email marketing campaigns and trigger automated customer journeys from Microsoft Dynamics CRM.

Invoca Introduces Voice Marketing Cloud

Invoca Voice Marketing Cloud enables marketers to use voice conversations to shape individual customer experiences.

Wipro to Acquire Appirio

Wipro adds to its cloud transformation capabilities with the Appirio acquisition.

Xactly Partners with Miller Heiman Group

The partnership will bring even more sales insights to mutual customers.