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January 11, 2016

CRM Featured Articles

Accelerize Integrates Its CAKE Platform with DialogTech

Accelerize and its digital marketing software division CAKE yesterday announced a partnership and technology integration with DialogTech, a provider of end-to-end call attribution and conversion platforms. (Featured on

Beware of False Location Data

Accuracy is just part of the battle; marketers also need to know how to interpret location data.

X2CRM Unveils Version 5.4 of its CRM Platform

The latest edition of the open-source CRM software includes enhanced sales processes, workflow automation, and a mobile Android app.

Magazine Features

How to Craft a Clear and Effective CRM Strategy

Guidelines for tackling some of the common barriers on the road to CRM nirvana


4 CRM Trends for 2016

User empowerment will be a big theme as CRM users compare their experiences with personal and business technology.

Serve Them Any Way They Want It

Omnichannel customer experience environments are now expected. Here's some advice to get you started. (Featured on

The Tipping Point

B2B Customers Want a Good Experience, Too

Products and pricing alone won't cut it; B2B vendors need to deliver valued experiences

CRM Across the Wire

ReadyTalk Expands Marketo Integration

Enhancements include new data points for added context about Webinar attendees.

Creative Virtual Partners with Atos for DCXT for Financial Services

DCXT includes Creative Virtual's V-Person virtual assistant technology.

Vipor CRM Releases Version 1.5

Vipor CRM's latest update offers contact management features for Apple Watch.

Viabl Acquires Relationship-Building Service Relately

With the acquisition of Relately, Viable adds relationship scoring technology to its portfolio.

Panasonic OneConnect Links Drivers to Brands

The Panasonic OneConnect platform lets companies send targeted messages to drivers through in-car infotainment systems.