Panasonic OneConnect Links Drivers to Brands
Panasonic Automotive debuted OneConnect, an in-car content delivery platform, at CES 2016 today. The platform allows car manufacturers and other companies to send relevant, targeted content directly to drivers.
OneConnect, the platform that powers Panasonic's Personal Radio by AUPEO! content service, now features a preferred brand loyalty actions service that allows car companies and other brands to directly communicate with drivers and provide them with relevant content and contextual information.
At last year's CES, Panasonic introduced Personal Radio by AUPEO!, a service that lets consumers listen to their favorite on-board and off-board music mixed with an individually personalized selection of news and sports from local and global sources.
OneConnect is available to auto manufacturers as an audio integration feature that allows them to connect with drivers through their infotainment systems. For example, notifications on software updates, service reminders, and other messages can be seamlessly integrated into vehicle audio at convenient and unobtrusive times for the driver. The effectiveness of the audio message clips is measured through actions that, for example, enable the driver to more easily initiate phone calls, schedule software updates and set reminders.
"This is the future of OEM communication with their customers," said David Taylor, CEO and managing director of Aupeo, in a statement. "The vehicle remains the number one listening location for most consumers, and now, for the first time ever, brands can send targeted information directly to an engaged audience."
Additionally, drivers will be able to sign up for updates from other brands to receive real-time information. For example, at their request, OneConnect can update drivers on flight information or a special offer from business that they are near.
"This is one more giant step in adding a personalized level of service and usefulness to the in-vehicle customer experience," Taylor added. "OneConnect provides auto manufacturers with a direct communication channel to their customers, and drivers receive important, relevant information audibly and visibly right when they need it."
Personal Radio by AUPEO! is currently available on more than 5million vehicles from Ford, Volkswagen, Mercedes, Audi, BMW, Toyota, Jaguar, and Land Rover. The platform allows auto manufacturers to create their own user experiences and user interface designs for all on-board and connected audio content to meet their brand needs and best practices. With the addition of CRM capability to the OneConnect platform, manufacturers can now also tailor customer service options to individually connect with, understand, and engage their drivers.
The OneConnect platform is currently in production and in market with more than 20 brands.
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