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October 28, 2015

CRM Featured Articles

ICMI Contact Center Conference Highlight: ICMI Partners with Five9 on Guide to Contact Center Metrics

Most contact centers are keeping track of the wrong metrics, the ICMI found. (Featured on SmartCustomerService.com.)

Vibes Brings Mobile Solutions to IBM's UBX

Vibes is one of the launch partners for the IBM Universal Behavior Exchange (UBX), adding its mobile wallet and mobile marketing technologies to the IBM Marketing Cloud.

Viewpoints

6 Ways to Multiply Repeat Business

Customer-facing employees who go the extra mile will keep people coming back.

Can IBM Watson Bring Customer Service Back to the Future?

Marty McFly's 2015 wasn't too far off, at least not in the customer service aspects. (Featured on SmartCustomerService.com.)

Insight

Required Reading: Why Everybody Matters

Organizations need to give workers a sense of purpose

Analytics Advance Through the Cloud

The analytics-as-a-service market is expected to grow fivefold in five years

CRM Across the Wire

Sentiment Integrates Russian Social Sites into Its Platform

Sentiment can now monitor VK and OK.ru so brands can engage customers on those social media sites.

AgilOne Enhances Its Predictive Marketing Cloud

Predicted lifetime value, distance-to-store, and householding capabilities empower retailers to unify customers' online and offline experiences.

Cision Upgrades PR Edition Influencer Marketing and Global Insights Tools

Premium data from Gorkana, influencer searching, social dashboards, Google Analytics, and 50 other features now available

Vision-e Updates eContacts with Mapping Feature

eContacts' new features enable sales people to immediately take action when new leads or contacts are created.

Trapit Launches Android App and Twitter Integration

The recent moves allow salespeople to extend their sales activities to mobile and Twitter.