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September 28, 2015

CRM Featured Articles

SocialBro Leverages IBM Watson to Offer Personality Insights to Marketers

Cognitive computing capabilities powered by IBM Watson aim to help marketers appeal to select audiences.


Financial Institutions Should Bank on Knowing Their Customers

Finding out what customers want, and how they prefer to interact, is to key to profitability.


Required Reading: Crafting a Customer Service Culture

Organizations should experiment, get creative, and above all know their customer

Case Studies

Sneaker Shop Targets Trendsetters with Personalization

Villa uses Reflektion's 1 to 1 Personalization platform to help apparel customers find the right look

CRM Across the Wire

Evergage Launches Mobile Apps Solution

Evergage for Mobile Apps automatically captures mobile app user behavioral data for omnichannel personalization.

Warbler Launches with a Prescriptive Analytics Platform for Marketers

The Warbler platform was designed to help marketers with mobile campaigns. Launches Automated Predictive Email Marketing Solution for Online Retailers's launch enables online retailers to send follow-up emails to customers based on past purchases.

Deloitte Digital Introduces Customer Service Transformation Offering

Deloitte Digital integrates SAP and Sprinklr solutions to help companies engage with customers.

Localytics Partners with Optimizely

The integration combines A/B testing of mobile apps with analytics and marketing features.

Swiftpage Partners with ePages for SMB Online Commerce Solutions

ePages will offer Swiftpage's Act! contact management and e-marketing to online retailers.