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September 28, 2015
CRM Featured Articles
SocialBro Leverages IBM Watson to Offer Personality Insights to Marketers
Cognitive computing capabilities powered by IBM Watson aim to help marketers appeal to select audiences.
Financial Institutions Should Bank on Knowing Their Customers
Finding out what customers want, and how they prefer to interact, is to key to profitability.
Required Reading: Crafting a Customer Service Culture
Organizations should experiment, get creative, and above all know their customer
Sneaker Shop Targets Trendsetters with Personalization
Villa uses Reflektion's 1 to 1 Personalization platform to help apparel customers find the right look
CRM Across the Wire
Evergage Launches Mobile Apps Solution
Evergage for Mobile Apps automatically captures mobile app user behavioral data for omnichannel personalization.
Warbler Launches with a Prescriptive Analytics Platform for Marketers
The Warbler platform was designed to help marketers with mobile campaigns.
Rare.io Launches Automated Predictive Email Marketing Solution for Online Retailers
Rare.io's launch enables online retailers to send follow-up emails to customers based on past purchases.
Deloitte Digital Introduces Customer Service Transformation Offering
Deloitte Digital integrates SAP and Sprinklr solutions to help companies engage with customers.
Localytics Partners with Optimizely
The integration combines A/B testing of mobile apps with analytics and marketing features.
Swiftpage Partners with ePages for SMB Online Commerce Solutions
ePages will offer Swiftpage's Act! contact management and e-marketing to online retailers.