• September 23, 2015

Warbler Launches with a Prescriptive Analytics Platform for Marketers

Warbler launched today providing intelligent mobile technology that automatically identifies and implements marketing opportunities for small businesses.

The Warbler platform uses prescriptive analytics to guide marketers towards the most efficient route to growing, rewarding and monetizing their customer base. It then chirps marketing campaign suggestions to the marketers' mobile devices for approval and delivery. Each highly targeted suggestion is sent to the marketer via SMS and can be approved and instantaneously pushed to customers' smart phones in less than a minute. Response data from each campaign then feeds back to the system, continually improving its future performance.

"Warbler's prescriptive technology puts the power of real time, data-enabled marketing into the hands of small businesses who often lack the time or know-how to run sophisticated mobile campaigns," said Justin Jarvinen, Warbler's chief innovation officer, in a statement. "The results will be major productivity and financial gains for busy business owners, and because it's completely automated, any marketer, experienced or not, can effortlessly run agency-quality, results-oriented mobile marketing in less than a minute a day. We've taken marketing automation and made it fully automated marketing."

A rewards program forms a major part of the Warbler platform, allowing businesses to incentivize app downloads, customer engagement, and purchases with rewards. Warbler covers the cost of redeemed loyalty points.

Subscribers also have access to the rest of Warbler's integrated suite of tools, including native mobile app design and publishing, mobile payments, iBeacon management, third-party plug-ins, complete campaign analytics, geofencing, and more. Prices start at $99 per month.

As part of the launch, Warbler is giving away a total of 1 billion loyalty points to the first 10,000 marketers who preregister.

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