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June 29, 2015

CRM Featured Articles

New Start-Up Talkdesk Promises to Create a Call Center in Five Minutes

In a crowded market, the vendor attempts to differentiate itself with speed and solid caller ID functionality. (Featured on

Customers Still Have to Channel-Hop to Fix Woes, a New Study Finds

While customers are increasingly contacting customer service in multiple channels, many companies remain unsure of implementation, especially when it comes to the social media channel. (Featured on

Salesforce Launches Service for Apps for Service Cloud

Embedded assistance tools will allow service reps to help customers from within an application.


4 Customer Service Trends That Will Impact the Contact Center

Customer service is at a pivotal point. Business as usual is not satisfactory for customers. The following trends are going to play an increasingly important role in contact centers during the next few years. (Featured on

Don't Settle for a Point Product—Invest in a Platform

Think you need just one sales tool? Think again. As your business evolves, so will your software needs.


Required Reading: The Wallet Allocation Rule Is a Better Metric for Businesses

Net Promoter and satisfaction scores paint an incomplete picture

Case Studies

SmartyPants Vitamins Boosts Engagement, and Gets Pharrell’s Attention, with People Pattern

The social intelligence tool triples a multivitamin start-up's Twitter audience

CRM Across the Wire

DialogTech Releases DialogTech for Mobile Marketing

New solution provides marketers with attribution and real-time control for callers from mobile advertising sources such as Google, Facebook, Twitter, YouTube, display, and more.

Hybris Partners with Google Analytics

Partnership enables hybris customers to implement and enhance optimization and reporting capabilities across their environments.

Collab Partners with Jacada to Power Agent Scripting Offering

Jacada solutions are now available through European multimedia contact center provider Collab.

Lattice Engines Adds HG Data's Installed Technology Datasets

Lattice Engines adds HG's global dataset of installed technologie to its predictive B2B sales and marketing platform.

NewVoiceMedia Strengthens ContactWorld for Sales Solution

NewVoiceMedia's latest release is set to help global sales teams boost success and productivity.

Swrve Introduces Predictive Marketing Suite

Swrve's latest offering uses behavioral data to empower marketers to send relevant and timely push notifications.