Swrve Introduces Predictive Marketing Suite
Swrve, a provider of mobile marketing automation, has unveiled the Swrve Predictive Marketing Suite, which combines predictive analytics with messaging and conversations for mobile apps.
Swrve uses behavioral algorithms to predict what app users will do next and automatically presents proactive, relevant communications to customers.
Predictive Marketing Suite uses historic data, including number of sessions per users and previous in-app spend, to train the algorithms for each app separately. The technology determines a user's propensity for action or inaction, based on this algorithm, which looks at others with similar behavior patterns and what they did or did not do. By targeting audience segments by their propensity to take or not take an action, marketers can identify the users they care about most: those that are most likely to engage, convert, spend, and churn. Then, marketers can craft messages to each segment through Swrve's dashboard.
Marketers can also take advantage of Swrve Predictive Push, a critical feature in the Swrve Predictive Marketing Suite. Swrve Predictive Push identifies the best, most relevant times to communicate with individual users via push notifications. This capability has already shown the potential to double conversion rates. Swrve's Predictive Push feature is available today, the first element of the Predictive Marketing Suite.
"This is the first time anyone has combined predictive analytics with a communication platform, which gives data-driven marketers a powerful tool to engage users on the future action they are most likely to take, not just past behavior," said Christopher Dean, CEO of Swrve, in a statement. "Now, marketers can orchestrate more relevant, timely conversations with their users driven by Swrve's easy-to-use platform."
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