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May 27, 2015

CRM Featured Articles

Kahuna Releases Dynamic Audiences for Facebook Advertising

Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them.

BetterWorks Integrates with Salesforce

The goal management solution promises to be 'like FitBit for work.'

TouchCommerce Releases TouchMedia

With the new solution, companies can use broadcast and print advertisements to link customers to chat representatives.


Three Quick Ways to Start Speaking Omnichannel Now

Your customers are already fluent, so it's time you begin using the new language of digital commerce.


The Customer Expectation–Experience Gap

Brand Keys' Customer Loyalty Engagement Index finds that many companies are unable to deliver on emotional values.

Voice of the Customer

Catalysts for Change

Customer experience leaders can make a big impact in their business operations

CRM Across the Wire

Clarabridge Acquires Engagor

The companies' combined portfolio expands CEM capabilities and operationalizes the voice of the customer with social engagement.

Pipeliner and Collabspot Bring CRM Inside Gmail

Through the integration, accounts, contacts, tasks, activities, opportunities, leads, and notes are visible and synchronized in real time in Gmail inboxes.

Madison Logic Launches Activate ABM

The account-based marketing solution uses intent data to drive decisions.

Monetate Releases Customer Intelligence Layer

Monetate Customer Intelligence Layer surfaces insights from big data, helping marketers deliver personalized experiences by recognizing customers across devices and channels.

Infer Partners with HubSpot

The partnership between Infer and HubSpot brings predictive capabilities to inbound marketing.

InMoment Introduces Global Text Analytics and CX Analyst Tool

New additions to InMoment's Experience Hub will be available this summer.