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May 27, 2015
CRM Featured Articles
Kahuna Releases Dynamic Audiences for Facebook Advertising
Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them.
BetterWorks Integrates with Salesforce
The goal management solution promises to be 'like FitBit for work.'
TouchCommerce Releases TouchMedia
With the new solution, companies can use broadcast and print advertisements to link customers to chat representatives.
Three Quick Ways to Start Speaking Omnichannel Now
Your customers are already fluent, so it's time you begin using the new language of digital commerce.
The Customer Expectation–Experience Gap
Brand Keys' Customer Loyalty Engagement Index finds that many companies are unable to deliver on emotional values.
Voice of the Customer
Catalysts for Change
Customer experience leaders can make a big impact in their business operations
CRM Across the Wire
Clarabridge Acquires Engagor
The companies' combined portfolio expands CEM capabilities and operationalizes the voice of the customer with social engagement.
Pipeliner and Collabspot Bring CRM Inside Gmail
Through the integration, accounts, contacts, tasks, activities, opportunities, leads, and notes are visible and synchronized in real time in Gmail inboxes.
Madison Logic Launches Activate ABM
The account-based marketing solution uses intent data to drive decisions.
Monetate Releases Customer Intelligence Layer
Monetate Customer Intelligence Layer surfaces insights from big data, helping marketers deliver personalized experiences by recognizing customers across devices and channels.
Infer Partners with HubSpot
The partnership between Infer and HubSpot brings predictive capabilities to inbound marketing.
InMoment Introduces Global Text Analytics and CX Analyst Tool
New additions to InMoment's Experience Hub will be available this summer.