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January 19, 2015
CRM Featured Articles
You May Be Ignoring the Megaphone Effect of Twitter, but Your Customers Aren't
If monitoring your Twitter feed is such an effective customer service strategy, why are nearly 80 percent of top companies not responding to customers? (Featured on SmartCustomerService.com.)
NRF 2015 Day 3: For Top Tier Companies, Improving in-Store Mobile Experiences is Key
Physical stores might not be disappearing anytime soon, but their existence depends on smart digital strategies.
The Customer Journey Matters, Every Step of the Way
Think you offer great customer service? Maybe not. Customer journey analytics lets you know if you're on the right track. (Featured on SmartCustomerService.com.)
Why You Need to Improve Your Gamification Strategy Now
Focus on collaboration, visibility, and recognition when building motivational campaigns.
There's an App for That, But Does Anyone Care?
Studies point to a decline in mobile app usage among smartphone owners.
Small Biz Buzz
Don't Drop the Ball on Your Digital Engagement Strategy
Customers' app journeys hold the key to new opportunities.
CRM Across the Wire
Swiftpage Launches Act! Cloud Web App
New Web app helps small businesses automatically capture and convert Web site traffic into new sales leads.
OpenText Acquires Actuate
Actuate brings additional analytics capabilities to OpenText.
Pegasystems Releases New Version of Pega Marketing
Pega Marketing delivers significant improvements in personalized customer engagement.
3CLogic Adds Features to Address New TCPA Regulations
Contact centers can now seamlessly transfer between TCPA and non-TCPA projects and maintain reporting and analysis.
SmartTouch Interactive to Release Real Estate CRM and Email Marketing Software
The new version of SmartTouch CRM includes enhanced functionality, an improved user interface, and streamlined processes.