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January 19, 2015

CRM Featured Articles

You May Be Ignoring the Megaphone Effect of Twitter, but Your Customers Aren't

If monitoring your Twitter feed is such an effective customer service strategy, why are nearly 80 percent of top companies not responding to customers? (Featured on

NRF 2015 Day 3: For Top Tier Companies, Improving in-Store Mobile Experiences is Key

Physical stores might not be disappearing anytime soon, but their existence depends on smart digital strategies.


The Customer Journey Matters, Every Step of the Way

Think you offer great customer service? Maybe not. Customer journey analytics lets you know if you're on the right track. (Featured on

Why You Need to Improve Your Gamification Strategy Now

Focus on collaboration, visibility, and recognition when building motivational campaigns.


There's an App for That, But Does Anyone Care?

Studies point to a decline in mobile app usage among smartphone owners.

Small Biz Buzz

Don't Drop the Ball on Your Digital Engagement Strategy

Customers' app journeys hold the key to new opportunities.

CRM Across the Wire

Swiftpage Launches Act! Cloud Web App

New Web app helps small businesses automatically capture and convert Web site traffic into new sales leads.

OpenText Acquires Actuate

Actuate brings additional analytics capabilities to OpenText.

Pegasystems Releases New Version of Pega Marketing

Pega Marketing delivers significant improvements in personalized customer engagement.

3CLogic Adds Features to Address New TCPA Regulations

Contact centers can now seamlessly transfer between TCPA and non-TCPA projects and maintain reporting and analysis.

SmartTouch Interactive to Release Real Estate CRM and Email Marketing Software

The new version of SmartTouch CRM includes enhanced functionality, an improved user interface, and streamlined processes.