UserTesting Adds Sustainability Test Templates
UserTesting, a provider of video-based human insight, today launched test templates for the UserTesting Human Insight Platform that enable companies focused on or interested in sustainability to obtain feedback from their target audiences via customizable, out-of-the-box test plan templates.
UserTesting's new test templates help provide a full picture of customer needs and expectations so companies can deliver eco-conscious products, brands, or experiences.
The UserTesting sustainability templates include pre-built test plans fo the following:
- Understanding how and why consumers purchase and use sustainable goods and services;
- Learning about evolving customer needs and expectations to drive current or future products and services;
- Improving clarity and efficacy of messaging and positioning around sustainability and environmental programs.
The latest templates feature pre-built sample questions that organizations can use as-is or customize. Organizations can leverage these templates to capture perspectives from UserTesting's first-party, opt-in network of contributors or directly from their own networks.
"Sustainability is a growing force around the globe. The World Economic Forum forecasts that nature-positive solutions will create $10 trillion in business opportunity and millions of new jobs," said Janelle Estes, chief insights officer of UserTesting, in a statement. "Offering environmentally friendly products and services is no longer a niche business; it has quickly become the new normal of doing business. UserTesting can help brands understand the changing needs of their customers to ensure they are meeting their demands."
The new sustainability templates add to the more than 100 pre-built testing templates available on the UserTesting Human Insight Platform.
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