UserTesting Releases Holiday Sales Templates

UserTesting has launched test templates for the UserTesting Human Insight Platform that help retailers prepare for the 2022 Black Friday and holiday shopping rush.

UserTesting's new templates enable retailers to gather feedback from customers before, during, and after their buying journeys.

This UserTesting template bundle includes pre-built test plans that help them do the following:

• Formulate Black Friday promotions and campaigns;
• Better understand shopping behaviors and make adjustments when necessary;
• Learn about customers' in store experiences;
• Understand what might be leading to cart abandonment; and
• Ensure smoother online purchase flows.

Organizations can use UserTesting's pre-built sample questions or customize the templates. Capturing feedback can be done by leveraging the UserTesting first-party, opt-in network of contributors or getting feedback directly from customers, partners, and employees.

"Consumers are mired in numerous concerns that are forcing retailers to adopt new approaches when dealing with customers. This includes understanding the complexities facing their customers and adapting to create environments that attract and provide better conversion rates for increased sales," said Janelle Estes, chief insights officer of UserTesting, in a statement. "UserTesting helps retailers gain customer perspectives to understand what's driving their decisions so they can better serve them. The UserTesting platform provides the data that gets to the heart of how customers feel and why so retailers can better prepare and make course corrections as needed to avoid costly errors."

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