• June 23, 2016

Kahuna Launches Experiences

Kahuna, a provider of cross-channel marketing automation, has launched Experiences, which automatically personalizes and optimizes customer journeys.

The product empowers marketers to chain and orchestrate messaging across multiple channels and deliver personalized, timely messages to consumers based on a deep understanding of their habits and preferences. Experiences harnesses machine-learning and deep mobile integrations to optimize and tailor customer journeys to the individual behaviors of each consumer.

With Experiences, marketers can do the following:

  • Orchestrate customer journeys: With Experiences, marketers can stitch together a path of customer segments that are defined by behavioral, demographic, and lifecycle data. Using those paths, marketers can craft optimal message flows across channels that nudge customers along the path toward purchase and marketing goals.
  • Coordinate messaging across channels: Kahuna coordinates personal and distinct messages across multiple channels, such as email, mobile push, and in-app notifications. Experiences optimizes for preferences across these channels.
  • Personalize messages based on full behavioral profiles: Kahuna harnesses deeper insights into the full history of the consumer, enabling marketers to send messages that resonate with consumers' true preferences, not just the last action they took online or in an app.
  • Optimize conversion using machine-learning: Kahuna's RevIQ machine-learning algorithms automatically pick optimal send times and message content across channels.
  • Implement journey campaigns in minutes: Kahuna's Experiences can be launched with a few clicks. Users can be added, campaigns can be refined, and integrations can be completed quickly.
  • Leverage real-time data to optimize campaigns: Kahuna's real-time data stream self-optimizes each campaign for each customer, enabling them to take different paths to purchase or engagement based on the most relevant and timely data.

"Customers' expectations for brands to communicate in personal ways outpaces brands' ability to deliver personal messaging at scale," said Mihir Nanavati, senior vice president of product at Kahuna, in a statement. "Experiences is a game-changer for marketers who want to use a mobile-first customer journey strategy to engage customers across all channels with content that's relevant at the individual level."

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