Kahuna Partners with Segment
Kahuna, a provider of mobile marketing automation, has partnered with Segment, a provider of software development kits for collecting customer interaction data and integrating third-party tools for analytics and marketing. This partnership will allow anyone who integrates with Segment to send customer data to Kahuna to help them develop personalized marketing campaigns for brands.
This partnership enables Segment users to integrate Kahuna into their mobile apps. The partnership gives Segment clients access to Kahuna's engagement platform. Developers can use Segment's one-stop SDK to integrate with Kahuna and any number of essential mobile services, including analytics, advertising, sales, and customer support.
In addition, the integration allows marketers on the Segment business tier to leverage the customer interaction data they collect with Segment to immediately implement personalized campaigns with Kahuna. Now marketers can run omnichannel campaigns using push notifications, email, and advertising.
"Ultimately our goal is to allow marketers to delight their customers, and our partnership with Segment significantly reduces the barrier to entry for those already using the service," said Adam Marchick, CEO and co-founder of Kahuna, in a statement. "Not only will it be easier for marketers to access and utilize Kahuna's solution, they will also have near immediate access to data. Just click, load, and go."
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