Bombora Partners with Cintell
Through a new partnership announced today, Bombora's intent data insights are now immediately available within Cintell's SmartPersona Customer Intelligence Platform, arming marketers with key topics of interest across industries for each of its buyer personas.
The Bombora-Cintell partnership will help identify the most relevant business topics for a given persona segment based on industry-level intent.
"We are thrilled to partner with the leaders in B2B intent data to bring these important external content insights to Cintell users and partners," said Cintell co-founder and CEO Apparao Karri, in a statement. "B2B organizations spend millions each year developing content and campaigns for audiences. With this partnership, marketers can now understand what will best resonate with each of their persona segments, crafting relevant and more effective marketing messages."
Bombora's co-op of premium publishers monitors approximately 9.3 billion monthly interactions across 1.2 million companies on 2,500 topics. These insights are available within each Cintell SmartPersona, giving users access to intent data to understand the most critical, top-of-mind issues for their audiences.
"This is a brand new type of analysis for Bombora. It's the first time our intent data has been used to provide a view of trending topics by industry," said Bombora founder and CEO Erik Matlick in a statement. "Having this view will enable marketers to, first and foremost, build out richer customer personas and use these insights to develop more effective content strategies and execute more contextually relevant account-based marketing campaigns. More broadly it fuels the conversion of marketing and sales. Using Cintell's intent data infused SmartPersonas enables marketing and sales to identify and develop strategies to close the loop with their top prospects. In the long term, it could also aid the understanding of industry purchasing cycles through historical analysis."
Get Smart Content and Bombora Partner on Audience Insights Solution
Audience Insights is an account-based marketing personalization solution from the two vendors.
Dstillery and Bombora Partner
The partnership between Dstillery and Bombora will enable prospecting and campaign analytics for B2B marketing.
MeritDirect Partners with Bombora
MeritDirect enhances its databases with Bombora's Intent Data
Bombora Opens Direct Access to Surge Data
With Bomboa Surge Data, account-based marketing can now be based on the products that prospective customers are researching across the web.
Outbrain Partners with Bombora
The partnership between Outbrain and Bombora brings B2B intent data to content marketing.
Bombora Partners wit Sales Inside
The partnership between Bombora and Sales Inside will expand the install-based technology data available to marketers.
TrueInfluence Partners with Bombora
The partnership will bring Bombora's intent data to TrueInfluence InsightBASE.