Madison Logic Data Rebrands as Bombora

Madison Logic Data, a provider of demographic and intent data solutions for B2B marketers, has rebranded as Bombora.

Bombora's growing database of interest areas for 245 million business decision-makers and more than 2 million unique companies worldwide creates efficiencies across all aspects of the B2B sales and marketing stacks, including email marketing, site personalization, inside sales, lead scoring, and content creation.

"Behavioral intent data has proven its worth as a vital targeting tool, but unfortunately, most B2B marketers' access to that data is fragmented, making it more difficult to gain a holistic view of one's customers and prospects," said Bombora CEO Erik Matlick in a statement. "Bombora breaks down the data silos that cause that fragmentation, consolidating data to enable the entire B2B marketing industry to better understand what companies and individual end users are interested in at any given time."

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