VR/AR: A Game Changer for Sales and Marketing
Virtual reality/augmented reality is poised to remake CX.
Who Really Wins When Business and Politics Collide?
In today's hyper-divided political climate, coming down on one side or the other is sure to ruffle feathers.
Subscription Models Equaled Strong CRM in Our Pandemic Year
Tighter bonds with customers helped subscription-based businesses weather the storm.
How to Regain Customer Trust in 2021
Your user experience needs to inspire user confidence.
Customer Experience in the Post-Pandemic World
It's time to move ahead and not wait for things to go back to "normal," because the meaning of normal has changed, and consumers' expectations have been permanently altered.
Digital Agility Will Be the Key to Continuity in 2021
The pandemic has shown that just about anything that can be done in person can be done digitally
Emerging Technologies Can Keep Your Digital Hotel Solidly Booked
Virtual gathering places for customers benefit from collaborative and immersive apps like Zoom, virtual reality, and augmented reality.
Data Links Disparate Technology Demands
"Every step you take toward being a data-forward marketing organization is a positive one."
Technology Can Help Us Through the Tough Times
COVID-19 spurred companies to finally start embracing new technologies to continue operations as their employees were being urged to stay home
Is Your Enterprise Ready for Direct-to-Consumer Business?
The final point of sale in an omnichannel marketplace is shifting
Here’s One of the Best Ways to Make Your Customers Happy
Make your agents happy first—and outsourcers demonstrate innovative ways to do that
To Truly Work, AI Needs to Get Really Personal
Artificial intelligence must do more than reflect back what it thinks it knows about us
Are Grocery Services Profitably Delivering on Customer Experience?
The last mile of direct-to-consumer supply chain is challenging
Amazon Serves Up CX Lessons
With Go and AR, the giant retailer is showing us how new tools can connect with customers
Retailers Need to Adapt to the Smart Customer
Smartphone-wielding customers are reshaping the shopping experience, both online and in-store.
Bold Modern Commerce Experiences Require Extreme Personalization
The Amazons of the world know exactly what their customers want, and to compete your company must, too
Retailers Must Embrace New Shopping Experiences
Online disruptors and a new breed of digital consumer mean its sink-or-swim time for traditional retailers and consumer goods sellers
The art of selling things that are bad for you
Tapping the Switching Economy
Three tips for keeping customers from straying.
Designing Humor: IKEA Mocks Apple
Our consumerist obsession values hype over innovation.