Technology CRM > CRM News

Customer relationships have never been more complex. Today, your IT/Tech sales teams need insight into hundreds of interactions involving multiple channels. Newer Customer Relationship Management (CRM) platforms make this possible. Explore our latest CRM news, analysis, and advice for technology companies.

GoTo Adds Nearly 60 Security Features, Integrations, and AI Advancements

GoTo's latest release includes IT asset management, Logitech integration, AI advancements, and more.

Keywords Studios to Acquire Helpshift

Keywords is acquiring in-game customer mobile support app provider Helpshift for $75 million.

CloudShare Integrates with HubSpot

CloudShare's customer engagement data can now be accessed directly from HubSpot's platform.

Calix Adds Subscriber Quality of Experience (QoE) Score to Support Cloud

Calix's Subscriber Quality of Experience Score combines end-to-end visibility and seven-day historical data

Folloze Partners with GetIT on Personalized ABM

The partnership pairs Folloze's B2B Buyer Experience Platform with GetIT's account-based marketing (ABM) solutions.

Mavenir Introduces Intelligent IoT Platform

Mavenir's Intelligent IoT Platform leverages AI for smarter analysis of data from IoT sensors.

Serviceaide Acquires SunView Software

The addition of SunView Software expands Serviceaide's capabilities as a provider of service and support solutions.  

Calix Integrates Marketing Cloud into Facebook

Calix Marketing Cloud uses Facebook data to automate social media campaigns and calculate ROI.

Panasonic's Marketing Focuses on a New Customer Cohort

A new crop of consumers, called BETAs, challenges the norms of traditional marketing, Panasonic's marketing VP explains.

TechTarget Launches Prospect-Level Intent

TechTarget's upgrade to its Priority Engine platform delivers enhanced individual insights for more personalized outreach.

CareAR Announces Augmented Reality Integration with ServiceNow

CareAR's ServiceNow integration delivers augmented reality-based visual support for service teams.

Sand Studio Introduces Remote Support for Customer Service Teams

Remote Support includes an AR camera, screen sharing, and real-time voice chat in one app.

Sandvine Launches Real-Time Subscriber Insights

Real-Time Subscriber Insights helps companies reduce customer support contacts with intelligence about app usage and more.

Coveo Launches Relevance and Recommendations Technology for ServiceNow

Coveo's AI-powered search and relevance technology is now integrated within ServiceNow.

Spiceworks Expands Intent-Based Targeting

Spiceworks' enhancements let B2B companies engage buyers in the market for security, cloud, and business applications.

Serviceaide Adds to Luma's Capabilities

The Luma upgrade delivers new automation and skills-building capabilities to Serviceaide's virtual agent.

OZ Partners with Medallia

The two companies are partnering to create digital experience-driven solutions for customers across industries.

Bidalgo Launches Asset-Level Data for Google App Campaigns

Bidalgo's Asset-Level Data for Google App Campaigns analyzes install campaigns on Google properties.

Samsung Launches ‘Connected Care—Anytime, Anywhere’ Initiative to Better Train Customer Service Agents

Samsung's smart appliances require customer service providers to have a new skill set and be knowledgeable about servicing not only hardware, but also software. (Featured on SmartCustomerService.com.)

Salesforce.com Announces New Einstein Platform Services

The new Einstein Platform Services include translation and optical character recognition capabilities.