▼ Scroll to Site ▼
SMB and Mid-Market CRM > Case Studies

Adoption of Customer Relationship Management (CRM) technology is essential to small and medium-sized businesses. Over time, more platforms and resources have become available to organizations of all sizes. Get in-depth analysis and advice and learn more about CRM for small and mid-sized businesses from CRM Magazine.

Open Systems Technologies Saves Big with Bullhorn

The staffing firm adopted two Bullhorn solutions to improve its processes

Scott’s Cheap Flights Lands Its Messages with ActiveCampaign

A travel deal notification service provider engages subscribers with email marketing automation and small-business CRM software

Blue-9 Harnesses Its Resources with SAP Anywhere

An online pet product seller prepares to scale with SAP's front-office solution for small and midsize businesses

Family Paint Purveyor Stays in the Black

Using SugarCRM, Harper Inc. boosts orders and sales.

ServiceTask Helps Business Clean Up

An Atlanta-area cleaning company finds fruitful results with this appointment scheduling app.

Brand Those Tweets

K9Cuisine.com generates a revenue increase simply by keeping its name in tweeted URLs

Game Show Network Marketing Link Heats Up Frozen Food Company

On-Cor increases brand awareness by sponsoring a multichannel campaign on GSN

Thundering into Social Media

J&P Cycles accrues more than 28,000 Facebook fans in less than a year with RightNow for Facebook

A Healthy Dose of User Adoption

UnitedHealthcare overhauls its CRM program to embrace an on-demand solution that users will actually use.

From Infection to Deflection

An antivirus company turns pro-self-service.

Don't Fence Me In

A supplier of mesh and fencing materials learns the secret to corralling new customers: attracting them in the first place.

A Is for Adoption

A provider of contact center solutions implements CRM to eliminate shelfware and to use tools the company already had in place.

Food for Thought

RightNow Technologies helps Organic Valley feed information-hungry consumers

High Five for DB5

With InfoStreet, a consultancy gets enterprise-caliber efficiency on a small-business budget

Chatty-Chatty Makes a Bang-Bang Online Experience

Nationwide talks its way to a more successful automotive quote-and-buying process with nGenera CIM.

Smooth Sailing

Travel Dynamics International finds that adding a real CRM system can lead to unexpected destinations.

Social from the Inside Out

By focusing on connecting employees, a socially entwined culture benefits clients.

A Travel Company’s Tweet Deals

Quality time — and high-quality engagement — on Twitter helps CruiseDeals.com extend its brand and develop leads.

Infusing Social Communities into Service

With Helpstream's on-demand offering, Infusionsoft bolsters its customer support.

Scoring with Fans

Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.