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SMB and Mid-Market CRM > Case Studies

Adoption of Customer Relationship Management (CRM) technology is essential to small and medium-sized businesses. Over time, more platforms and resources have become available to organizations of all sizes. Get in-depth analysis and advice and learn more about CRM for small and mid-sized businesses from CRM Magazine.

Yotpo Grows Sir Dogwood’s Business

Yotpo's SMS messaging addition leads to a 4,700 percent ROI for the pet supplies company.

Tax Savings Pros Saves Time with SugarCRM

Sugar Market leads the financial planner to a full SugarCRM rollout.

Mel Trotter Ministries Feeds More with Virtuous CRM

The charity improves donor relations with Virtuous' platform for nonprofits.

RSVD Scales New Contacts with MountainTop

The event management solutions provider uses B2B data to enter new markets

5P Sees Leads Grow Threefold with Salesforce Essentials

The small consultancy has increased business and productivity with Salesforce's SMB solution

Access the ICMI Agent Experience Toolkit

To boost customer satisfaction and loyalty, you need your agents to stay engaged and motivated. But how? Access the ICMI Agent Experience Toolkit and to help you assess your current agent experience and discover ways you can improve.

The State of Customer Service Automation 2019

Insights from 75 million issues & 71 million bot interactions reveal how automation trends are driving customer service forward. Download this report to learn about the impact of customer service bots on standard contact center KPIs.

Open Systems Technologies Saves Big with Bullhorn

The staffing firm adopted two Bullhorn solutions to improve its processes

Scott’s Cheap Flights Lands Its Messages with ActiveCampaign

A travel deal notification service provider engages subscribers with email marketing automation and small-business CRM software

Blue-9 Harnesses Its Resources with SAP Anywhere

An online pet product seller prepares to scale with SAP's front-office solution for small and midsize businesses

Family Paint Purveyor Stays in the Black

Using SugarCRM, Harper Inc. boosts orders and sales.

ServiceTask Helps Business Clean Up

An Atlanta-area cleaning company finds fruitful results with this appointment scheduling app.

Brand Those Tweets

K9Cuisine.com generates a revenue increase simply by keeping its name in tweeted URLs

Game Show Network Marketing Link Heats Up Frozen Food Company

On-Cor increases brand awareness by sponsoring a multichannel campaign on GSN

Thundering into Social Media

J&P Cycles accrues more than 28,000 Facebook fans in less than a year with RightNow for Facebook

A Healthy Dose of User Adoption

UnitedHealthcare overhauls its CRM program to embrace an on-demand solution that users will actually use.

From Infection to Deflection

An antivirus company turns pro-self-service.

Don't Fence Me In

A supplier of mesh and fencing materials learns the secret to corralling new customers: attracting them in the first place.

A Is for Adoption

A provider of contact center solutions implements CRM to eliminate shelfware and to use tools the company already had in place.

Food for Thought

RightNow Technologies helps Organic Valley feed information-hungry consumers