Marketing Automation > Case Studies

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

With CallRail, Digible Builds Results for Property Managers

Thanks to the call tracking solution, the digital marketing agency has helped its apartment industry clients cut costs and increase efficiency

ICS+ Streamlines Its Business with Salesforce.com

The automated systems provider has broken down silos thanks to its Salesforce suite

Jewelry TV Unearths a Data Management Gem in Riversand

The TV retailer has tripled the amount of product information on its website

HubSpot Helps Eventige Book Business Fast

The marketing agency now grows brands while growing its own revenue streams

Rack Room Shoes Steps Up Its Customer Engagement with Salesforce.com

Thanks to the Marketing Cloud, the shoe retailer sees its email and text campaigns hit their stride

SendinBlue Sends the Right Message with Dataiku

Machine learning helps guarantee that millions of messages are delivered daily

Campus Protein Supplements Its Marketing with Nosto

The vitamin vendor builds customer trust using retail personalization technology

Scott’s Cheap Flights Lands Its Messages with ActiveCampaign

A travel deal notification service provider engages subscribers with email marketing automation and small-business CRM software

Uberflip Makes Revinate’s Marketing Content More Hospitable

The provider of hotel operations, marketing, and revenue software turned to Uberflip to improve engagement with its premium content

Investopedia Takes a New Marketing Tack with Sailthru

The financial website selected Sailthru to remodel its email newsletter program

Wine Enthusiast Uncorks More Personalized Email Campaigns with Bluecore Solution

A reduction in outgoing email increases revenue for the wine accessories company.

Canadian La-Z-Boy Stores Draw More Customers with Splice Software's VIP Voice Invites

Personalized voice messages and first-class treatment help a furniture retailer increase sales and decrease costs.

Umbel's Data Unlocking Platform Is a Slam Dunk for the Indiana Pacers

Audience activation app helps the team better segment and target its Facebook followers.

OptifiNow Builds a Foundation for Sales for Mountain West Financial

Sales and marketing automation company offers tailored solution for the mortgage banker.

Rue La La Re-engages Dormant Customers with BrightTag

Tag management vendor's data matching capability delivers a 10 percent conversion boost for the flash sale site.

SugarCRM Maximizes Efficiency for RedGlaze Network of Companies

The management platform builds strong results across the workforce of a diverse architectural and engineering group.

Postwire Seals the Sales Process for StandUpPouches.net

Sales enablement technology helps answer questions for custom orders.

URX Drives Repeat Traffic to SeatGeek's Mobile App

Ad retargeter helps ticket aggregator's ad click-through rate rise to triple the industry average.

Spreadshirt Draws New Sellers—and Sales—with Targeted Testing

Optimizely's A/B testing capabilities increase conversions by more than 600 percent.

Lattice Engines Helps Mindjet Identify Top Prospects

Software collaboration sales team focuses on highest quality leads with Lattice's Predictive Lead Scoring.