-->
Marketing Automation > Case Studies

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Airship Elevates Hagebau Connect’s Marketing Efforts

The German DIY retailer's loyalty program rises with Airship.

Alchemer Strengthens Amdocs’ VoC Program

Alchemer's enterprise feedback platform helps Amdocs drive actionable insights from customers.

Yotpo Grows Sir Dogwood’s Business

Yotpo's SMS messaging addition leads to a 4,700 percent ROI for the pet supplies company.

Nex-Tech Boosts Subscriber Engagement 375 Percent

A Facebook integration with Calix Marketing Cloud yields results at 66 percent lower campaign costs.

Kari Gran Sees the Beauty of StoryTap

The skincare products supplier taps into video to increase customer engagement.

Tattle Puts Feedback on the Rib & Chop House Menu

Restaurant chain increases sales and customer satisfaction with Tattle customer insights.

Jornaya Drives PolicyBind Growth

Insurance network expands marketing options with Jornaya LeadiD.

Plante Moran Builds a Wealth of Engagement with ON24 Target

The financial firm maintains customer contact with the online events platform.

GlassesUSA.com Sees Clear Benefits from Dynamic Yield

The online eyewear retailer tweaks its recommendations engine to increase revenue.

Tax Savings Pros Saves Time with SugarCRM

Sugar Market leads the financial planner to a full SugarCRM rollout.

Great American Home Stores Shift to Digital

The retailer built its business during the pandemic with LeadsRx

Inkit Gets Its Data Flowing In

The company's customer data is onboarded properly with Flatfile

Hydra-Stop Optimizes Salesforce Conversions with Saggezza

The Salesforce implementer created custom fields to prioritize opportunities.

Talroo Energizes Solr Search Engine with Lucidworks

Lucidworks' Fusion is returning faster search results for Talroo customers.

Rotary Spins Out a Marketing Win with Workbooks

The outdoor equipment dealer cuts time for marketing activities

Ford Recognizes Essential Workers with Lacek

FordPass Rewards drive loyalty among COVID frontline employees and first responders

RSVD Scales New Contacts with MountainTop

The event management solutions provider uses B2B data to enter new markets

Online Search Tool Suits Wildfang

The clothing retailer offers a better website experience with Searchspring

5P Sees Leads Grow Threefold with Salesforce Essentials

The small consultancy has increased business and productivity with Salesforce's SMB solution

Nosto Helps Industry West Furnish Shoppers with Personalization

The home decor retailer's website is optimized with AI to improve conversions