Required Reading: The Captivology of Branding (Video Interview)
Marketing is an art, but capturing attention is a science.
Twitter Updates Its Analytics Offering
Tweet Activity Dashboard helps companies see how posts perform.
Is Kid-Targeted Marketing Unethical?
With children going online more often, Internet advertising comes under scrutiny.
Digital Marketing Opportunities Grow in Emerging Markets
Reaching consumers in Latin America and Asia-Pacific requires local targeting.
Building Brand Loyalty (Video Interview)
Turn your customers' passion into a long-lasting brand relationship.
Leverage the Human Brand
Incorporate the surprising psychology behind customer choice and loyalty.
More CPG Companies Are Selling Directly to Consumers
Learning from Amazon.com's success, businesses leverage e-commerce to bypass retailers.
Microsites to Serve Microsegments
Brands from Dell to Office Depot are slicing customers into ever-tinier segments—and learning the dos and don'ts along the way.
X Marks the Spot
Consumers are looking for you on search engines—but are you there to be found?
On the Scene: Clarity Is SAP’s New Enterprise
SAPPHIRE '09: SAP executives stressed the emerging need for transparency among all enterprises. Did the message ring true?
Do You Know Your URLs?
Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.
Whuffie Doesn’t Grow on Trees
Forget money: Trust, transparency, and value represent today's social currency.
Required Reading: Cashing In On Social
Author Tara Hunt explains how The Whuffie Factor can be a company's saving grace.
Skittles: A Rainbow of Social Media Marketing
The candy brand integrates its messaging across Twitter, Flickr, Wikipedia, YouTube, Facebook, and elsewhere on the social graph.
CRM on Twitter: May 2009
How have retailers fared in the twitterverse?
CRM on Twitter: April 2009
Customer service tweeps speak for themselves.
Will the Grinch steal retail's favorite season?
Every Day I Stand the Queue
Contactless payments and line-busting techniques are penetrating busy retail venues, to the delight of shoppers and staff.
Who's Responsible for the Customer Experience?
Many companies remain indecisive about consolidating all service channels under a single umbrella of authority.
Vertical Focus: Consumer Packaged Goods