Consumer Packaged Goods CRM > Insight

Traditional Customer Relationship Management (CRM) systems are built to manage the sales cycle. CPG sales reps have particular needs that are different from many salespeople. They need mobile quoting, pricing, and order placement alongside cross-selling and up-selling features. 

Explore our latest CRM news, analysis, and advice for the consumer packaged goods industry.

Marketing Budgets Beginning to Recover

Gartner sees marketing budgets rise as a percentage of revenue.

Gartner 2019 Magic Quadrant for Contact Center as a Service

In the 2019 Gartner Magic Quadrant report for CaaS, you'll learn how contact center solutions measure up. You will also discover why now might be the right time to update your contact center.

Required Reading: The Captivology of Branding (Video Interview)

Marketing is an art, but capturing attention is a science.

Twitter Updates Its Analytics Offering

Tweet Activity Dashboard helps companies see how posts perform.

Is Kid-Targeted Marketing Unethical?

With children going online more often, Internet advertising comes under scrutiny.

Digital Marketing Opportunities Grow in Emerging Markets

Reaching consumers in Latin America and Asia-Pacific requires local targeting.

Building Brand Loyalty (Video Interview)

Turn your customers' passion into a long-lasting brand relationship.

Leverage the Human Brand

Incorporate the surprising psychology behind customer choice and loyalty.

More CPG Companies Are Selling Directly to Consumers

Learning from Amazon.com's success, businesses leverage e-commerce to bypass retailers.

Microsites to Serve Microsegments

Brands from Dell to Office Depot are slicing customers into ever-tinier segments—and learning the dos and don'ts along the way.

X Marks the Spot

Consumers are looking for you on search engines—but are you there to be found?

On the Scene: Clarity Is SAP’s New Enterprise

SAPPHIRE '09: SAP executives stressed the emerging need for transparency among all enterprises. Did the message ring true?

Do You Know Your URLs?

Not every marketing effort includes a campaign-specific Web address -- but some of the ones that do aren't doing a very good job of connecting to the main brand.

Whuffie Doesn’t Grow on Trees

Forget money: Trust, transparency, and value represent today's social currency.

Required Reading: Cashing In On Social

Author Tara Hunt explains how The Whuffie Factor can be a company's saving grace.

Skittles: A Rainbow of Social Media Marketing

The candy brand integrates its messaging across Twitter, Flickr, Wikipedia, YouTube, Facebook, and elsewhere on the social graph.

CRM on Twitter: May 2009

How have retailers fared in the twitterverse?

CRM on Twitter: April 2009

Customer service tweeps speak for themselves.

Holiday Humbug

Will the Grinch steal retail's favorite season?

Every Day I Stand the Queue

Contactless payments and line-busting techniques are penetrating busy retail venues, to the delight of shoppers and staff.