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CRM Integration > Viewpoints

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Customer Interactions: An Untapped, Overlooked Source of Marketing Insights

Customer interactions are a goldmine of marketing insights that can be unlocked using generative AI.

From Buzzwords to Business Reality: How Composability Is Transforming Retail Tech

Composability, headless commerce, and microservices are transforming retail tech by enabling adaptable, modular architectures that empower businesses to meet digital transformation demands.

How CRM Is Reshaping the Healthcare Industry

The overarching goal of CRM in healthcare is to bolster patient satisfaction, streamline communication, optimize operational efficiency, and ultimately elevate healthcare outcomes to unprecedented levels of excellence.

Breaking Through the Sales Plateau

Sales leaders should focus on building resilience within their teams by embedding a mindset that is not deterred by the word "no" but is invigorated by the pursuit of a "yes."

Meeting the Audience Where They Are: Advertiser Strategies for a Multiplatform World

It's no longer just about the quantity of ad placements; the focus is increasingly shifting toward the quality and relevance of these placements.

Trends in Revenue Intelligence: Boost Sales Teams’ Efficiency through Automated Data Capture and AI

Companies are increasingly turning to advanced solutions that automate the capture of all interactions and activities, seamlessly integrating them into CRM systems.

How CSOs Can Maximize Sales Analytics’ Impact

Leaders should start by establishing a clear vision and road map.

Experiential CRM: Designing Immersive Marketing Campaigns and Events

This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.

Revolutionizing Sales and Marketing: How AI is Unleashing the Potential of SDRs

Artificial intelligence can help sales development reps focus on the more strategic work of building relationships.

How Observability Technology Can Help Banks Create a Seamless Customer Experience

Digital transformation efforts must prioritize both service reliability and data security and privacy. Real-time monitoring capabilities can detect potential issues before they impact customers.

How to Empower Your Sales and Marketing Teams with CRM Tools in 2024

Salesforce and other top CRM platforms require proper integration with existing systems and continuous employee training to maximize efficiency, data analysis, personalized marketing, and sales/marketing collaboration.

AI-Powered Analytics Drives Real-Time Personalization

The hyper-personalization revolution will enable product recommendations based not only on past purchases but a customer's current mood, recent behavior, even the weather outside.

The Pros and Cons of Running an Entirely Mobile Online Business

As smartphones and tablets have become primary tools for both consumers and entrepreneurs, a mobile-first strategy is the way forward—but it represents an exciting yet challenging shift.

Beyond Websites and Apps: Strategies for Maximizing Your Online Marketplace Presence

Even brands with extremely well-designed sites and apps may be missing out on a large portion of sales if they don't also have a strong marketplace presence.

Retailers Must Embrace Holiday Shopping’s Evolving Digital Landscape

Embracing change is not just advisable; it's essential to maintain relevance and ensure competitiveness.

The Future of CX: How AI-driven Conversation Intelligence Is Revolutionizing CRM

Generative AI can gather and process vast amounts of unstructured data and efficiently turn that into easily understandable and actionable insights.

First-Party Data Is the Most Valuable Resource Organizations Have—If They Can Activate It

First-party data will be critical for finding new customers once third-party cookies aren't present by default.

3 Tried-and-True Strategies for Using Content in Sales Enablement

In-person sales and marketing efforts still need a digital pairing and content assets to support them.

Technology Is Creating New Ways to Sell to Prospects. Here’s How.

Sales automation tools can be integrated into the sales funnel to make sales tasks quicker and easier, allowing salespeople to spend more time personalizing their interactions with buyers.

High-Growth U.S. Startups Are Missing a Big Revenue Driver: Localization