RetailNext Announces New Features and Partnerships
Big Data solutions expert RetailNext recently announced enhancements to its analytics platform, as well as new sensor technology and third-party application partnerships. The company is focusing on optimizing customer experiences at brick-and-mortar stores, and the new features aim to let businesses make best use of customer data.
The new capabilities include a Loss Prevention POS system, a Full Path Analysis module, and two-way integration of its Mobile Engage solution, the result of RetailNext’s Pikato acquisition. The Loss Prevention POS system includes integrated video that provides automatic alerts to transactions such as cash refunds and post-sale voids where customers are not present, empowering enterprises to identify suspicious activity early. The Full Path Analysis module provides information about customers' complete in-store shopping journeys, letting users specify queries, set parameters, and retrieve data reports. The two-way integration of Mobile Engage enables marketing professionals to better engage with customers in the mobile arena.
RetailNext also recently introduced its Aurora all-in-one sensor. The device, integrated into the company's cloud-based and on-premises platforms, aims to simplify shopper behavior measurement through a combination of sensor-fusing video analytics, Bluetooth BLE, and Wi-Fi technologies. The sensor enables retailers to automatically exclude store staff from metrics, isolate employee paths to allow interaction analysis of sales associates and shoppers, analyze the entire shopping journey (including comparisons of new and repeat customers, visit frequency and duration, pass-by traffic, and capture rate), and directly engage shoppers through the device's Bluetooth capabilities.
Today, RetailNext announced new partner applications, emphasizing the company's commitment to integration with third-party solutions. The new partners include online performance expert SweetIQ, connected stores data platform CloudTags, and technology start-up Theatro, which has introduced the first voice-controlled enterprise wearable. "We try to maintain a really open philosophy with the ecosystem—we don't feel that we need to be all things to all people," Kindra Tatarsky, head of corporate development at RetailNext, says. "We want to be the best at what we do, and then we want to enable other partners…to do what they're really good at."
Tatarsky stresses RetailNext's willingness to work with a diverse group of partners. "Our approach is to be very open and very collaborative in order to bring the best technologies to bear for the retailers," Tatarsky says. "We recognize that this is an industry that's moving very, very quickly, and many people are trying a lot of different angles, and we'd love to be the glue that helps to connect a lot of them."
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