• March 26, 2007
  • By Marshall Lager, founder and managing principal, Third Idea Consulting; contributor, CRM magazine

ISM Announces Its Top 15 (or 16 or 17)

CRM vendors are embracing the power and flexibility of Web 2.0, search engine marketing, and predictive modeling as technologies become more robust and reliable, and as customers call for greater capabilities to support their business processes, according to industry consultancy ISM. The CRM strategy advisory company today released its 18th annual ISM Top 15 Awards to recognize the leaders in the field who provide the best combination of business functionality, technical features, ease and flexibility of implementation, real-time capabilities, and user support.

"The winners are to be praised for obtaining the Top 15 honor given ISM's strenuous and comprehensive software selection process," said Barton Goldenberg, founder and president, in a written statement. The awards, bestowed upon the best performing CRM products for both the enterprise and SMB segments, are based on more than 217 separate criteria. Despite the award name, the 2007 awards list includes 16 winners in the enterprise category and 17 in the SMB category.

The winners, in alphabetical order, are:

ISM Top 15 CRM Enterprise (16 winners)

  • Amdocs CRM v. 6--Amdocs Limited
  • C2 CRM v. 8.0--Clear Technologies
  • CMS/Oncontact V, Version 5.2--Optima Technologies
  • ExSellence 5.0--Optima Technologies
  • Firstwave CRM v. 3.1--Firstwave Technologies
  • growBusiness Solutions v. 3.1--Software Innovation
  • Infor CRM--Infor
  • mySAP CRM--SAP
  • Onyx v. 6.0--Onyx Software
  • PeopleSoft CRM--Oracle/PeopleSoft
  • Pivotal v. 5.9--Pivotal
  • Salesforce.com--Salesforce.com
  • Saratoga CRM 6.5.3--Saratoga Systems
  • Siebel 8.0--Oracle/Siebel Systems
  • Tibco Process RM v. 9.0--Tibco
  • update 7.0--update software

    ISM Top 15 CRM SMB Winners (17 winners)

  • Ardexus MODE v. 5.5--Ardexus
  • C2 CRM v. 8.0--Clear Technologies
  • CMS/Oncontact V, Version 5.2--Oncontact Software
  • Goldmine v. 7.0.3 and HEAT--FrontRange Solutions
  • Maximizer Enterprise 9.5--Maximizer Software
  • Microsoft CRM 3.0--Microsoft
  • NetSuite CRM v. 11.0 and NetSuite v. 11.0--NetSuite
  • Powertrak v. 8.02--Axonom
  • Relavis CRM 7.0--Relavis
  • RightNow CRM v. 8.0--RightNow Technologies
  • Sage CRM 100/200 v. 6.0--Sage Software
  • Sage SalesLogix v. 7.0--Sage Software
  • Salesforce.com--Salesforce.com
  • Salesplace 2006.3.2--Interchange Solutions
  • SalesPage CRM--SalesPage Technologies
  • Siebel CRM OnDemand--Oracle/Siebel Systems
  • StayinFront CRM v. 9.3--StayinFront

    Goldenberg identified a number of trends emerging in the CRM space in terms of applications and technology. These include greater online collaboration and sharing among users through Web 2.0 applications; the merging of business intelligence tools with CRM for greater profitability; the increased availability of search engine marketing functionality; and an increased number of mobile CRM offerings.

    Goldenberg also noted that the SMB market in particular is continuing to grow, due to smaller businesses coming to realize the potential of effect of CRM software on their operations. "We see real improvement in the CRM offerings for SMBs, more in tune with the needs of smaller companies."

    Related articles:

    The State of CRM: Strong and Healthy

    A Real-Time CRM Software Capabilities Test

    ISM Reveals Its Top 15 Award Winners

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