ISM Reveals Its Top 15 Award Winners

CRM vendors will continue to focus on delivering Web-based applications and SMB solutions, according to Barton Goldenberg, president of ISM. The findings come after ISM surveyed the winners of its Top 15 Software Award for enterprise and SMB business solutions. ISM has been giving these awards since 1990.

To determine the winners ISM rates each software package according to 211 selection criteria, including 109 business functions, 49 technical features, 36 implementation capabilities, and 17 user-support features. Based on this testing process and a survey conducted with the 30 winners, Goldenberg predicts continued growth for on-demand applications and the SMB market.

Goldenberg says a number of technological trends will punctuate 2006, including the expanding use of XML, VoIP, and integrating computer telephony services with CRM software in the contact center. In addition, analytic app vendors will continue to merge with CRM providers, and SOA and wireless will become increasingly common as vendors look to switch to new architectures to support their systems. "In the effort to keep up with the demands of customers, vendors are placing increased emphasis on self-service and Web-enabled CRM packages. This includes CRM software vendors moving their architecture from client/server, Web-enabled, and three-tier architectures to N-tiered architected Web-based applications," Goldenberg says.

ISM also noted a growing adoption of CRM software by SMBs, citing AMR Research's prediction that the SMB market will reach $44 billion in CRM sales within the next nine years. While the enterprise market will still remain the primary battleground, Goldenberg says the SMB market has matured to CRM and represents a huge opportunity for CRM vendors.

ISM Top 15 Combined Winners (enterprise and SMB)

• Clear Technologies
  
• OnContact Software
  
• Siebel Systems

ISM Top 15 CRM Enterprise Winners

• Amdocs CRM v. 6--Amdocs Limited
  
• Pivotal CRM Suite v. 5.7--CDC Software
  
• C2 CRM v. 7.08.08--Clear Technologies, Inc.
  
• Firstwave CRM 2005--Firstwave Technologies, Inc.
  
• CMS 9.0/ONCV 5.1.2--Oncontact Software Corporation
  
• Onyx Customer Management--Onyx Software Corporation
  
• ExSellence 4.9--Optima Technologies, Inc.
  
• PeopleSoft CRM--Oracle/PeopleSoft, Inc.
  
• mySAP CRM 4.0--SAP AG
  
• Saratoga CRM 6.5--Saratoga Systems, Inc.
  
• Siebel 7.8--Siebel Systems, Inc.
  
• growBusiness Solutions v. 3.0--Software Innovation ASA
  
• SSA CRM--SSA Global
  
• Tibco Process RM v. 9.0--Tibco
  
• marketing.manager 7.0--update software AG

ISM Top 15 CRM SMB Winners

• Ardexus MODE v. 5.0--Ardexus, Inc.
  
• Powertrak v. 7.1--Axonom, Inc.
  
• C2 CRM v. 7.08.08--Clear Technologies, Inc.
  
• GoldMine v. 7.0 & HEAT v. 8.37--FrontRange Solutions, Inc.
  
• Salesplace CRM for Lotus Notes & BlackBerry 2005.3.2--Interchange Solutions
  
• Maximizer Enterprise 9.0--Maximizer Software Inc.
  
• NetCRM v. 10.6 & NetSuite v. 10.6--NetSuite, Inc.
  
• CMS 9.0/ONCV 5.1.2--Oncontact Software Corporation
  
• Relavis v. 6.5.1--Relavis Corporation
  
• RightNow CRM v. 7.5--RightNow Technologies, Inc.
  
• Sage CRM 100/200 v. 5.8--Sage Software
  
• Sage CRM SalesLogix v. 6.2.3--Sage Software
  
• Salesforce.com--Salesforce.com
  
• SalesPage v. 4.7--SalesPage Technologies, LLC
  
• Siebel CRM OnDemand v. 9.0--Siebel Systems, Inc.
  
• StayinFront CRM v. 9.3--StayinFront, Inc.

• Related articles:
• CRM: The Past and the Future
• Midsize Businesses Are Fueling CRM's SMB Growth

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