• November 19, 2013
  • By Leonard Klie, Editor, CRM magazine and SmartCustomerService.com

At Dreamforce Day 1, Salesforce.com Introduces Salesforce1

SAN FRANCISCO (DREAMFORCE 2013)—Salesforce.com today introduced Salesforce1, its new social, mobile, and cloud customer platform. 

Salesforce1 enables developers to build social and mobile apps that can, for example, connect smartphones or wearable smart devices to customer information.

End users can experience Salesforce everywhere. With the new Salesforce1 Mobile App built on the Salesforce1 Customer Platform, users can access and experience Salesforce everywhere on any form factor. Now all the investments that companies have made in custom apps, CRM, and partner apps from the AppExchange are available in a unified mobile experience.

Salesforce1 empowers companies to make all of their existing Salesforce apps mobile, social, and future-proof. With Salesforce1, more than 10 million Visualforce pages and custom actions are mobile-enabled. Now with the new Visualforce1, admins can combine fields, objects, and even other services into pages, components, and apps that run within Salesforce1.

With the new Salesforce1 Communities, Heroku1, and ExactTarget Fuel, companies can now build and deploy thriving communities to connect customers, partners and products.

Along with the Salesforce1 platform, Salesforce.com also released the Salesforce1 Admin App, a mobile app built for Salesforce CRM administrators that allows them to manage Salesforce from any device. Admins can now get updates from users, remotely reset passwords, freeze or deactivate users from any device; and access Salesforce maintenance and upgrade schedules directly inside the app.

Marc Benioff, chairman and CEO of Salesforce.com, said the Salesforce1 platform "is not a new version of Salesforce; it is a new vision for the industry."

Additionally, he said it represented "some of the best engineering we've ever done."

Parker Harris, a co-founder of Salesforce.com, added that Salesforce1 is a culmination of all the company's efforts in the mobile space. "I couldn't be more excited about it," he said.

Kendall Collins, executive vice president of products at Salesforce.com, agreed, noting that the Salesforce1 platform "democratizes the process of creating apps."

That, he added, will address what he called "the app development gap," in which only about 20 percent of companies have mobile apps.

By 2017, 90 percent of apps will be capable of running on both desktops and mobile devices, Collins said.

Among the early adopters of the Salesforce1 platform are ADP, Pernod Ricard, Kenandy, and Evernote.

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