• October, 15 2014
  • By Leonard Klie, Senior News Editor, CRM and Speech Technology magazines and SmarCustomerService.com.

At Dreamforce 2014, Salesforce.com Delivers Wave Analytics Cloud

San Francisco—Salesforce.com on Monday introduced Wave, the Salesforce Analytics Cloud, a platform for designing sales, service, and marketing analytics or building custom mobile analytics apps using any data source.

With Wave Analytics, sales reps can combine regional demographic data and historical purchasing patterns to determine which products they should sell to which customers. Customer service agents can resolve issues faster by understanding which stages of a product's life cycle are generating the most service inquiries. Marketers can refine promotional campaigns based on how customers are reacting to a pop culture trend or a new fashion accessory. And any company can now build custom analytics apps for its customers to analyze patterns, discover new trends, and deliver actionable insights.

Wave Analytics Cloud will help companies explore any data source, uncover new insights, and take action instantly from any device. Wave brings together a dynamic user experience, indexed search, and a powerful computing engine into a single cloud analytics platform. With its schema-free architecture, data doesn't have to be presorted or organized in a narrowly defined manner before it can be analyzed. Now, business users can instantly access and easily analyze billions of rows of data themselves.

In addition, business analysts can create mash-ups of relevant third-party data sources in a single dashboard, enabling them to identify data correlations that ignite business actions. Wave also enables social collaboration. As business users derive insights, dashboards can be shared via Salesforce Chatter, and new workflows and tasks can be triggered.

Wave delivers data through interactive dashboards, lenses, and charts designed to help business users intuitively filter data, customize views, and learn as they go. And by indexing every data source and delivering high-speed query processing, Wave Analytics Cloud enables responsive free-form navigation,

Wave is natively integrated with the Salesforce1 platform and shares the same single sign-on, data security, and compliance features. Users can drag and drop data from Salesforce, including data from partner apps built on the platform, to deploy sales, service, and marketing analytics apps.

In addition, developers and IT teams can use Wave APIs and other data connectors to connect to third-party data sources—from structured SAP and Oracle data to unstructured machine and social data.

More than 30 Salesforce.com partners have already joined the Wave Analytics Cloud ecosystem. They include data integration experts Dell Boomi, Informatica, Jitterbit, and MuleSoft; consulting firms Accenture, Appirio, and Deloitte Digital; and independent software vendors and predictive analytics vendors, such as Axeda, Dun & Bradstreet, FinancialForce, and Predixion. Others include Lattice Engines, Apttus, MindTouch, Fliptop, Xactly, FirstRain, and C9.

Wave Analytics Cloud is expected to become available October 20 in English, with additional languages to follow. The Wave mobile app 


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