Salesforce.com Plans to Unveil Salesforce1 at Marc Benioff's Dreamforce 2013 Keynote
A preview of Dreamforce 2013 and Salesforce.com's new Salesforce1 platform
Posted Nov 18, 2013
Page 1

Now in its 11th year, Salesforce.com's annual Dreamforce conference kicks off in San Francisco this afternoon. Salesforce.com Chairman and CEO Marc Benioff is expected to deliver a keynote address on Tuesday morning, and officially unveil Salesforce1, a new mobile platform that targets the development of custom apps for Google's Android and Apple iOS mobile operating systems.

Though few details surrounding Salesforce1 are available, Salesforce.com Executive Vice President for Products Kendall Collins told Bloomberg Media that the platform is a major overhaul of the SaaS CRM vendor's mobile efforts.

While Salesforce.com already offers Force.com as a development platform to customers and partners, Salesforce1's capabilities will reach even further, according to the company.

"Salesforce1 will fundamentally replace all of our mobile applications," Collins said. "It effectively is now our flagship mobile app."

According to Michael Peachey, senior director of solutions marketing, "Salesforce1 will offer ten times as many application programming interfaces (or APIs), along with additional user interfaces."

Salesforce1 will also provide users with a new mobile application that brings all of Salesforce.com's applications together—"this includes custom-built apps, and applications purchased through the AppExchange," Peachey says. Both Salesforce1 and an administrator's version of the mobile application, SalesforceA, are already available on iTunes, Benioff announced in a tweet this morning.

What to Expect at Dreamforce 2013

In addition to Benioff's keynote, Dreamforce 2013 will feature guest keynotes from Yahoo! President and CEO Marissa Mayer as well as Facebook COO Sheryl Sandberg.

  • Holistic health expert Dr. Deepak Chopra—accompanied by Dr. David Agus, a pioneering biomedical researcher; Dr. Wayne Dyer, an international best-selling author; and Dr. Susan Desmond-Hellmann, a renowned oncologist and the chancellor of UC San Francisco—will host a special session on how to live a fulfilling life.
  • Salesforce.com will also host a $1 Million Hackathon at Dreamforce, during which hundreds of teams will compete to build a mobile app for the Salesforce Platform. The winning app will be announced at Dreamforce on Thursday, November 21.

Page 1
To contact the editors, please email editor@destinationCRM.com
Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationCRM.com/subscribe/.
Related Articles
TrustSphere leverages the power of CRM analytics to deliver sales insights and collaborative selling capabilities for salesforce.com customers.
Salesforce.com, Draper Fisher Jurvetson among the investors
Salesforce1 is the new social, mobile and cloud customer platform built to transform sales, service and marketing apps
Winners Thom Kim and Joseph Turian did not submit a new app, accusers say.
A new user interface and app aim to smooth customer service operations.
Popular Articles

Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us