Talkwalker Integrates with Hootsuite
Talkwalker, a social data intelligence company, has integrated with Hootsuite, a platform for managing social media. Talkwalker's social intelligence will now be integrated into Hootsuite's platform, providing joint customers with a social media analytics and management dashboard.
The Talkwalker App for Hootsuite will allow users to incorporate advanced social media analytics into social engagement and content development efforts. The combination of Talkwalker's suite of social listening and analytics functions with Hootsuite's social media management features allows companies to create a centralized social listening and management hub that is scalable across all departments of the enterprise.
"Improving engagement rates is a key consideration for companies big and small. High engagement is an indicator of social ROI. Being able to incorporate advanced, real-time social data into interactions with social audiences will help companies really connect with their audience," said Todd Grossman, CEO of Talkwalker Americas, in a statement. "In the non-stop world of social media, enterprises need to be able to react in real time to customers, market events, and crises, and our integration with Hootsuite will help them to do this quickly, easily, and effectively."
"We've always enjoyed a successful relationship with Talkwalker and are excited about the integration. It enables our customers to engage across social in a meaningful and actionable way directly from the Hootsuite dashboard. The ability to get comprehensive social media analytics and up-to-date news is important to help marketers and other social practitioners keep their fingers on the pulse of their customers," said& Kevin O'Brien, vice president of partners at Hootsuite, in a statement.
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