• November 17, 2015

Hootsuite Integrates with Microsoft Dynamics, SharePoint, and Yammer

Hootsuite, a platform for managing social media, today announced an integration with Microsoft Dynamics CRM, Microsoft SharePoint, and Microsoft Yammer. The collaboration will enable companies to use social content in meaningful ways across the organization, whether it’s for social marketing, social selling, social customer support, or internal collaboration.

"At Microsoft, we're committed to providing the best-in-class platforms and productivity services. We know that when businesses have access to products like Hootsuite and Microsoft, they can do amazing things. This in turn has the potential to empower change and create a wave of innovation and growth," said Janet Kennedy, president of Microsoft Canada, in a statement

The Hootsuite integration with Microsoft Dynamics CRM will allow enterprises to integrate social interactions into the entire customer journey. From the Hootsuite dashboard, users can identify and create leads, opportunities, or cases and input them directly into Microsoft Dynamics CRM Online. Companies can also add social data to the customer record within Microsoft Dynamics CRM to provide a more holistic view of each customer.

With the integration of SharePoint in Hootsuite, enterprises will be able to use social media content across teams to better collaborate, whether it's to resolve customer issues or share important information. Any employee will be able to publish content found on social networks directly into public and team SharePoint sites. Additionally, users will be able to bring content from SharePoint sites into the Hootsuite dashboard so it can be viewed and acted on alongside social media data from Facebook, Twitter, LinkedIn, and other social networks.

The Hootsuite integration with Yammer enables employees to collaborate in real time as they are engaging with customers on social media.

"Integrating Microsoft software enables Hootsuite customers to get the most out of social, from external customer interactions to internal collaboration. We're pleased to expand our relationship with Microsoft to offer solutions that will empower our customers' success with social," said Steve Johnson, chief revenue officer at Hootsuite, in a statement.


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