Microsoft Announces LinkedIn Acquisition
Today, Microsoft took a big step into the world of social media with the announcement of its plans to acquire LinkedIn for $26.2 billion. The deal is expected to close this calendar year and ensures that LinkedIn will preserve its brand and culture, with CEO Jeff Weiner reporting to Microsoft CEO Satya Nadella.
Over the past year, LinkedIn has made a number of important moves that have yielded impressive results in membership, engagement, and finance. The company launched a new version of its mobile app, released a new version of its Recruiter tool to its enterprise customers, and acquired online education platform Lynda.com.
These moves have yielded 19 percent growth year over year to more than 433 million members worldwide, 9 percent growth year over year to more than 105 million unique visiting members per month, 49 percent growth year over year to 60 percent mobile usage, 34 percent growth year over year to more than 45 billion quarterly member page views, and 101 percent growth year over year to more than 7 million active job listings.
Microsoft plans to integrate users' LinkedIn profile information into all aspects of Microsoft Office 365, with the goal of providing users with the right data at the right time. Professionals using Word, Excel, PowerPoint, and Outlook—as well as Skype—will be able to access unified profile information from LinkedIn within each application.
Microsoft also plans to incorporate LinkedIn features into Cortana and Dynamics CRM. With Cortana, Microsoft is looking to add a predictive component to the digital assistant by leveraging users' LinkedIn professional networks. Cortana will provide users with critical information about people they're meeting with, and may even suggest talking points.
With Dynamics CRM, Microsoft aims to transition salespeople from simply selling their products to more personalized social selling, a practice it will enable by connecting Dynamics CRM to LinkedIn Sales Navigator. Microsoft hopes to assist salespeople in building deeper relationships with customers and prospects by harnessing the information LinkedIn can provide, a goal Nadella amplied in a statement:
"The LinkedIn team has grown a fantastic business centered on connecting the world's professionals. Together we can accelerate the growth of LinkedIn, as well as Microsoft Office 365 and Dynamics, as we seek to empower every person and organization on the planet."
In his own statement, Weiner invoked the opportunity to "change the way the world works":
"Just as we have changed the way the world connects to opportunity, this relationship with Microsoft, and the combination of their cloud and LinkedIn's network, now gives us a chance to also change the way the world works. For the last 13 years, we've been uniquely positioned to connect professionals to make them more productive and successful, and I'm looking forward to leading our team through the next chapter of our story."
Hootsuite Integrates with Microsoft Dynamics, SharePoint, and Yammer
17 Nov 2015
The integrations enable companies to extend social media's impact throughout the organization.
Microsoft Announces New Communication, Customer Intelligence, and App Development Solutions
30 Nov 2015
The new features seek to provide a more collaborative business environment and improve performance—particularly when it comes to mobile.
Microsoft Acquires Big Data Solution Provider Metanautix
21 Dec 2015
The new partnership seeks to improve how businesses handle data from various sources.
PandaDoc Integrates with Microsoft Dynamics CRM
05 Jul 2016
PandaDoc's document automation capabilities are now available on the Microsoft Dynamics CRM platform.
LinkedIn Launches CRM Partner Program
14 Sep 2016
The new initiative enables Sales Navigator to integrate with leading CRM systems.
Microsoft Announces a Partnership with Adobe, and New Offerings
26 Sep 2016
The alliance aims to help companies deliver personalized experiences to customers, while the new releases promote AI and collaboration.
Microsoft Envision/Ignite 2017: Supplying the Ingredients of Digital Transformation
26 Sep 2017
On day one of its annual conferences, Microsoft announces deeper product integrations and updates to Microsoft 365 and Microsoft Dynamics 365.