Talkwalker Introduces IQ Apps for Social Data
Talkwalker, a social data intelligence company, has launched IQ Apps, a set of social data applications that allow anyone to analyze social data and discover actionable insights with just a few clicks. IQ Apps uncovers the insights and information that enable organizations to make data-driven business decisions.
With each App tailored to particular use cases, such as crisis communication, social channel analytics, and competitive intelligence, IQ Apps provide data visualizations that help users view only the metrics that are relevant to their needs. Decision makers can use this instant social intelligence to formulate crisis communications plans, optimize brand strategy, and improve the overall reach of online campaigns. Reports can also be sent throughout the enterprise to further spread the value of social data insights.
IQ Apps can be used by businesses in any industry to do the following:
- Track crises in real time and instantly share updates with management and clients;
- Understand their brands' social footprints by tracking online and social conversations about the brand, product, campaign, or management team;
- Identify the key influencers that matter in specific industries and measure their brand impact;
- Compare and benchmark the performance of owned social channels with competitors;
- Get in-depth insights to compare the effectiveness of different hashtags and campaigns;
- Find the right keywords for advertising strategy and measure the effectiveness of online campaigns; and
- Uncover social insights and trends that can be used to make informed, data-driven business decisions across departments.
"IQ Apps makes finding in-depth social insights faster and more intuitive than ever before," said Talkwalker Americas CEO Todd Grossman in a statement. "It is critical for businesses and organizations in all sectors to harness social data in an actionable way that can truly make an impact on their goals and objectives. IQ Apps provides an unrivalled blend of powerful, intelligent technology with years of first-hand client experience at the coalface of the social data industry to answer those needs."
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