SDL Launches SDL Marketing Solutions
SDL has released SDL Marketing Solutions, a set of products that includes services for transcreation and copywriting, web content managed services, and content production services.
SDL Marketing Solutions provides a single-source solution to manage, adapt, and deliver global branded content. With access to more than 1,100 in-country translators and SDL’s global partner network, companies can deliver culturally relevant communication across media types and digital touchpoints.
Specific services within this offering include the following:
- Managed Web Content Services, including translation, editing, and omnichannel delivery services that bring together the creative with the site management and publishing of content on a global scale.
- Transcreation & Copywriting Services, which complement all forms of translation and adaptation for creative local marketing messaging. This service uses bilingual copywriters to adapt messaging and brand tonality.
- Content Production Services, which provides image, video, graphic, and animation localization and transcreation.
"This new offering speaks directly to a market need," said Adolfo Hernandez, CEO of SDL, in a statement. "Our customers have articulated the desire for a comprehensive approach to content, translation, and delivery that goes beyond traditional offerings. Our Marketing Solutions combine our existing expertise, rich content services, and technology with a simplified supply chain and clear operational model, enabling our customers to be more effective."
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