MomentFeed Updates Paid Media Manager

MomentFeed, a provider of mobile customer experience management for multilocation businesses, has added features to its Paid Media Manager product tp help users create and manage localized advertising campaigns across any number of locations.

New features include intuitive dashboards; expansive reporting capabilities at the individual store, group, or aggregate level; campaign templates; automated corporate approvals; and streamlined franchisee onboarding.

"For too long, digital advertising platforms have failed to truly address the unique needs of multilocation brands. We're changing that, and today marks a major milestone in our mission to drive the state of the industry forward," said MomentFeed's paid media product director, Dan Biegel, in a statement. "Our new Paid Media Manager product addresses some of the key underserved needs in the marketplace and provides a local advertising solution that works seamlessly at scale. Partnering closely with our clients, we've created unique new capabilities that make digital advertising more accessible than ever for franchisees while streamlining the entire digital advertising lifecycle for corporate teams."

With MomentFeed's Paid Media Manager, users can create campaign templates that can be localized and implemented by individual franchises across their most-used social media platforms. All campaign data is centralized, including store visits, click-throughs, and increased foot traffic, down to the location level.

"MomentFeed's new Paid Media Manager is instrumental in helping us empower and support our franchise partners," said Rahiel Dawit, social media manager at Blaze Pizza, in a statement. "The campaign library lets us organize templates and distribute them in an easy-to-use format. The reporting tools give us great visibility into what's happening with ad campaigns for each location so that we can provide feedback and make adjustments as needed to make every one more effective and efficient."

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