• February 25, 2016

Madison Logic Partnering with HG Data

Madison Logic, a provider of customer intent data, is partnering with HG Data, a provider of competitive intelligence on installed technologies, to help technology marketers identify what technologies their prospects have installed and create tailored messaging to accomplish branding and lead generation goals.

"The scope of our data has increased in scale in such a dramatic manner that we're now able to approach targeting with more clearly defined precision," said Vin Turk, co-founder and senior vice president of audience development at Madison Logic, in a statement. "The marriage of HG Data's proprietary database of installed technologies and Madison Logic's unique intent analysis enables unprecedented engagement at scale and the ability to reach the right decision makers at the right organizations at the right time."

The partnership now enables B2B marketers to drive more highly qualified leads into the sales funnel. HG Data's competitive intelligence allows marketers to know which install-based technologies their prospects are using, while Madison Logic fulfills the delivery of compelling media programs, making programs more efficient while increasing ROI.

"The explosion of interest in account-based marketing  is shifting the focus of B2B sales from quantity to quality. HG Data's ability to precision target at scale is becoming more relevant and widely adopted," said Mark Godley, chief revenue officer at HG Data, in a statement. "Combining HG Data's ability to ensure the right message gets to the right person at the right time with the intent and reach of Madison Logic's platform and publisher network will provide tech companies with an unrivaled ability to engage with the right audiences in their digital campaigns and programmatic advertising programs."


CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

HG Data and Leadspace Partner

HG Data's partnership enhances Leadspace's ability to generate laser-like sales and marketing targeting at the company and contact levels.

HG Data and EverString Join Forces to Offer Improved Customer Analytics

Predictive algorithms will work with data sets to help with customer conversion.

Madison Logic Launches Activate ABM

The account-based marketing solution uses intent data to drive decisions.

SalesPredict and HG Data Partner

Predictive scoring is now more refined with data about installed technologies.

Lattice Engines Adds HG Data's Installed Technology Datasets

Lattice Engines adds HG's global dataset of installed technologie to its predictive B2B sales and marketing platform.

Madison Logic Acquires Internal Results

The acquisition of Internal Results solidifies Madison Logic's place as an account-based marketing provider.

Mintigo Partners with Madison Logic

The partnership between Mtingo and Madison Logic makes account-based marketing seamless between the two companies' solutions.

Madison Logic Partners with Tapad

The partnership adds cross-channel ad targeting and content syndication for B2B marketers.