Evergage Expands Evergage for Mobile Apps
Evergage, a real-time personalization platform company, has expanded Evergage for Mobile Apps with support for the Android operating system and native in-app messaging capabilities. With these new enhancements, marketers can leverage user activity and intent data to personalize experiences across mobile apps, websites, and more.
Evergage for Mobile Apps tracks mobile app users so marketers can connect the dots between their in-app behaviors and interests and pair it with data from the website, web applications, and other channels, including third-party systems such as CRM and email marketing solutions.
"By tracking and examining a user's demographic details, history, and in-app behaviors in real time (we're talking milliseconds), Evergage for Mobile Apps helps marketers engage visitors in the moment, as their interest is piqued, with the most relevant and personalized experiences," said Karl Wirth, co-founder and CEO of Evergage, in a statement. "By extending support to Android operating systems, marketers can bring real one-to-one personalization to more mobile apps, making multichannel personalization a greater reality."
The in-app messaging can be targeted to individual visitors or segments of visitors and can be customized to match company branding guidelines.
"As marketers continue to gain a foothold in our modern multichannel environment, capturing and integrating visitor or account data from all channels, and personalizing across each one will become an essential ability for success," Wirth added. "With this in mind, we've enhanced Evergage for Mobile Apps to continue to give marketers the muscle of one platform, and a single, unified customer profile so they can deliver relevant experiences, including product and content recommendations, to visitors in the blink of an eye and grow the relationship across touchpoints and over time."
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