July 21, 2015

Conversion Logic Partners with LiveRamp for Cross-Channel Attribution

Conversion Logic, a cross-channel attribution platform, has partnered with LiveRamp to integrate LiveRamp's data onboarding service and its exact one-to-one data matching capabilities directly into the Conversion Logic platform. The alliance enhances Conversion Logic's ability to recognize consumers across multiple devices, providing a complete view of consumer pathways as they access media on their PCs, smartphones, and tablets, as well as via TV and radio.

Advertisers can analyze their entire media mix, including display, search, social, mobile, online video, radio, and TV, within the company's media-agnostic platform to identify where results are coming from and then optimize their campaigns to achieve the best performance.

By tying attribution to anonymized consumers rather than devices, Conversion Logic clients will be able to optimize their efforts to the best performing media. Clients can also understand in real time how attributed media channels are driving offline sales. The data integration process is powered by LiveRamp Connect, LiveRamp's data onboarding and connectivity service, which will provide a seamless pathway for anonymizing client CRM and purchase data before matching to campaign data into the Conversion Logic platform.

"LiveRamp makes it easy to connect consumer activities across multiple devices to offline transactions in a privacy compliant way," said Trevor Testwuide, CEO and co-founder of Conversion Logic, in a statement. "With this data onboarded into the Conversion Logic platform, we're able to provide a precise analysis of which ads and which ad combinations are driving the best online and offline results, allowing brands to quickly refine their marketing strategies to focus on the highest performing activities."
"Cross-channel attribution has become a staple of the data-driven marketer's toolkit,” said Travis May, president of LiveRamp, in a statement. "We're delighted to work with Conversion Logic to help marketers optimize their media mix based on what truly impacts the bottom line."