• May 27, 2016

LiveRamp Extends Partnership with Google

LiveRamp, an Acxiom company, has expanded its partnership with Google, adding Customer Match to an extensive set of integrations that include Google Analytics 360 Suite, Google DoubleClick Digital Marketing solutions, and Google Store Transactions for both AdWords and DoubleClick Search. The integration with Google Customer Match enables companies to activate their first-party data for targeting across YouTube, Search, and Gmail.

"Google offers tremendous scale for reaching audiences with relevant messages across channels and devices," said Travis May, president and general manager of LiveRamp, in a statement. "Our expanded partnership makes it even easier for brands to activate their first-party data across Google's expansive suite of advertising products, particularly in search."

This is the latest of several integrations to help companies use their first-party data in digital marketing efforts. Through LiveRamp Connect, clients can also benefit from integrations that support targeting, attribution, and closed-loop measurement through Google Analytics 360, Google DoubleClick Bid Manager, Google DoubleClick Search, and Google Store Transactions.


CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

Conversion Logic Partners with LiveRamp for Cross-Channel Attribution

The partnership integrates LiveRamp's data onboarding and cross-device recognition into Conversion Logic's media attribution platform.

SITO Mobile Partners with LiveRamp to Improve Mobile Ad Targeting

The integration enables brands to use their own CRM data to target mobile audiences and measure the impact on in-store sales.

Fluent Partners with LiveRamp

Fluent releases AudienceNow for LiveRamp

LiveRamp and Adobe Extend Data Connectivity Partnership

LiveRamp enables broader distribution of Adobe Marketing Cloud Audiences across addressable TV, mobile, and desktop channels.

LiveRamp Integrates With Facebook Offline Conversions API

The LiveRamp-Facebook integration enables closed-loop measurement by onboarding sales transaction data.

LiveRamp Launches IdentityLink

The solution aims to power 'people-based marketing' by unifying cross-channel data.

Datorama and LiveRamp Partner for People-Based Marketing Analytics

New partnership enables Datorama customers to measure campaign performance across LiveRamp's 400 partners.

Vistar Media Partners with LiveRamp and Acxiom

Vistar's partnerships with LiveRamp and Acxiom enable new targeting and measurement strategies for out-of-home media.

LiveIntent and LiveRamp Announce Partnership

Together, the two companies aim to provide organizations with competitive people-based marketing capabilities.

Kantar Shopcom Expands Partnership with LiveRamp

Advertisers can now use Kantar Shopcom's database of 300 million U.S. customers for targeting across the marketing ecosystem.

AppNexus, LiveRamp, and MediaMath Launch Technology Consortium

The initiative will expand the possibilities for people-based programmatic advertising.

Acxiom Integrates with LinkedIn

The product integration enables greater people-based marketing on LinkedIn.