LiveRamp Extends Partnership with Google

LiveRamp, an Acxiom company, has expanded its partnership with Google, adding Customer Match to an extensive set of integrations that include Google Analytics 360 Suite, Google DoubleClick Digital Marketing solutions, and Google Store Transactions for both AdWords and DoubleClick Search. The integration with Google Customer Match enables companies to activate their first-party data for targeting across YouTube, Search, and Gmail.

"Google offers tremendous scale for reaching audiences with relevant messages across channels and devices," said Travis May, president and general manager of LiveRamp, in a statement. "Our expanded partnership makes it even easier for brands to activate their first-party data across Google's expansive suite of advertising products, particularly in search."

This is the latest of several integrations to help companies use their first-party data in digital marketing efforts. Through LiveRamp Connect, clients can also benefit from integrations that support targeting, attribution, and closed-loop measurement through Google Analytics 360, Google DoubleClick Bid Manager, Google DoubleClick Search, and Google Store Transactions.

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