Conversion Logic Partners with Rise Interactive
Conversion Logic, a cross-channel attribution provider, and Rise Interactive, a digital marketing and analytics agency, announced today a partnership that will provide attribution technology to marketers looking to Rise to analyze, optimize, and predict the impact of marketing investments.
"Our data-driven approach to marketing requires a razor-sharp focus on client performance across all channels, so we can shift and reinvest budgets based on performance. Accurate attribution is critical to this process," said Daniel Ripes, vice president of partnerships at Rise Interactive, in a statement. "We've built a unique attribution practice based on insights from solutions like Conversion Logic's XC Logic platform, which provides us and our clients with the most accurate analytics for media optimization."
"Marketers have an endless number of ways to spend their budgets and constant pressure to report returns. Rise has built an impressive business helping customers understand how and where marketing dollars perform and optimizing the allocation for maximum efficiency and ROI," said Trevor Testwuide, CEO of Conversion Logic, in a statement. "By utilizing the XCLogic platform, the Rise attribution team can be confident that they are providing customers with marketing programs based on the most comprehensive and accurate indicators of media performance."
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