Jivox Partners with LiveRamp for Data Connectivity
Jivox, a platform for data-driven advertising and marketing, today announced a partnership with LiveRamp, a provider of data onboarding and connectivity services, to help companies anonymize and integrate a broad spectrum of offline first- and third-party customer data into their online marketing and advertising.
"Most brands today rely on Web site cookies as their primary source of first-party data for digital ad personalization," said Diaz Nesamoney, CEO of Jivox, in a statement. "However, these same brands also have a wealth of offline first-party data, including CRM, email marketing, customer loyalty, and retail point-of-sales (POS) transactions, which can now be utilized to improve targeting and personalization via Jivox's partnership with LiveRamp. LiveRamp's data-connectivity services, which uniquely bridge online and offline data in a privacy-safe manner, are the perfect complement to Jivox's data-driven platform for personalized advertising."
Through Jivox's partnership with LiveRamp, companies using the Jivox IQ digital advertising platform can now anonymize and integrate their offline data with online first-party data in addition to a wide variety of other third-party audience data, contextual information and environmental data.
"Customer data is an essential ingredient for optimizing ads and online content," said Travis May, president and general manager of LiveRamp, in a statement. "We believe brands can unlock even greater value from their investment in Jivox's digital ad platform by leveraging their offline data to make each customer interaction more relevant and impactful."
The Jivox IQ platform has been integrated and tested with LiveRamp. Jivox customers can now access LiveRamp data from a simple dropdown menu option within the Jivox user interface.
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