Jivox Partners with LiveRamp for Data Connectivity

Jivox, a platform for data-driven advertising and marketing, today announced a partnership with LiveRamp, a provider of data onboarding and connectivity services, to help companies anonymize and integrate a broad spectrum of offline first- and third-party customer data into their online marketing and advertising.

"Most brands today rely on Web site cookies as their primary source of first-party data for digital ad personalization," said Diaz Nesamoney, CEO of Jivox, in a statement. "However, these same brands also have a wealth of offline first-party data, including CRM, email marketing, customer loyalty, and retail point-of-sales (POS) transactions, which can now be utilized to improve targeting and personalization via Jivox's partnership with LiveRamp. LiveRamp's data-connectivity services, which uniquely bridge online and offline data in a privacy-safe manner, are the perfect complement to Jivox's data-driven platform for personalized advertising."

Through Jivox's partnership with LiveRamp, companies using the Jivox IQ digital advertising platform can now anonymize and integrate their offline data with online first-party data  in addition to a wide variety of other third-party audience data, contextual information and environmental data.

"Customer data is an essential ingredient for optimizing ads and online content," said Travis May, president and general manager of LiveRamp, in a statement. "We believe brands can unlock even greater value from their investment in Jivox's digital ad platform by leveraging their offline data to make each customer interaction more relevant and impactful."

The Jivox IQ platform has been integrated and tested with LiveRamp. Jivox customers can now access LiveRamp data from a simple dropdown menu option within the Jivox user interface.

---

Related Articles

Jivox Introduces Neuron Machine Learning Technology

Jivox Neuron helps companies accelerate the personalization of their digital marketing materials at scale.

Jivox Partners with AppNexus for Online Ad Retargetting Solution

The integration of Jivox IQ and AppNexus Programmable Bidder enables marketers to transform retargeting ads into sales-conversion campaigns with message personalization and audience micro-targetting.

Datorama and LiveRamp Partner for People-Based Marketing Analytics

New partnership enables Datorama customers to measure campaign performance across LiveRamp's 400 partners.

TubeMogul Partners with Jivox

Strategic partnership provides TubeMogul with access to the Jivox digital ad platform to build highly personalized dynamic rich media campaigns for clients.

LiveRamp Integrates With Facebook Offline Conversions API

The LiveRamp-Facebook integration enables closed-loop measurement by onboarding sales transaction data.

LiveRamp and Adobe Extend Data Connectivity Partnership

LiveRamp enables broader distribution of Adobe Marketing Cloud Audiences across addressable TV, mobile, and desktop channels.

Fluent Partners with LiveRamp

Fluent releases AudienceNow for LiveRamp

Jivox Partners with Taggstar to Drive E-Commerce Conversions

In leveraging Taggstar's Social Proof Engine, Jivox aims to give online retailers access to personalized digital advertising features.

SITO Mobile Partners with LiveRamp to Improve Mobile Ad Targeting

The integration enables brands to use their own CRM data to target mobile audiences and measure the impact on in-store sales.

Conversion Logic Partners with LiveRamp for Cross-Channel Attribution

The partnership integrates LiveRamp's data onboarding and cross-device recognition into Conversion Logic's media attribution platform.