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Viewpoints

How Technology Is Transforming the Sales Team

As the digital-first workplace becomes more widespread, sellers are evolving how they sell and new technology is facilitating the rapid transformation of the traditional B2B sales environment.

What Consumer Shifts in Data Ownership and Brand Engagement Mean for Marketers

Marketing trends are evolving at a challenging pace, and data privacy changes are calling for marketing teams to future-proof their success.

What I Learned Designing a CRM from Scratch

If you're not careful, you can quickly end up with a mess on your hands.

How to Address the Challenges of CRM Adoption

Better education and innovations like AI and mobility will make CRM platforms more likely to stick.

Can AI Mitigate Quiet Quitting in the Contact Center?

Solutions and technologies available to contact centers can help their agents find the work-life-balance that quiet quitters seek out.

Digital Twins: A Marketer's Guide

Digital twins can help companies guide customers to the ideal outcomes on their journey rather than forcing them down a predefined path.

How to Pitch Your Company to Today’s Digital-First B2B Buyers

Sales managers are still navigating virtual conferencing, but there are ways to confront the change and successfully pitch your company.

3 Best Practices for Turning Customer Data Into Marketing Insights

With the sheer scope of data being generated, how can you best use consumer data for marketing to create a consumer experience that's relevant and useful?

Are Consumer Buying Behaviors Based on Conformity?

Thanks to herd mentality, a small but influential set of customers can cause a stampede among the rest.

CRO Services: Expert Help in Converting Website Visitors to Customers

For businesses, getting the help they need to optimize their website, especially for mobile users, will pay high dividends in the end.

5 Steps for Creating a Data-Driven Customer-Centric Culture

Marketers must have an "always on" mind-set when it comes to customer data.

Engagement Blueprinting: How Your Company Can Leverage Service Design

This service design framework takes a journey management approach, mapping the end-to-end experiences of customers, employees, and partners to identify the areas that demand attention.

How to Avoid Being Canceled by Customers: Properly Preparing CX Departments

Some of the situations retailers are facing are unavoidable, such as supply chain issues and labor shortages. But how brands respond is fully within their control.

A Marketer’s Guide to the Customer Life Cycle

To establish loyal customer relationships, marketers must understand every part of the customer life cycle and how to communicate with customers at each stage.

Customer Success Teams, It’s Time to Take Credit for Expansion Revenue

How your customer success org can (and should) get attribution for expansion revenue.

4 Ways Healthcare Orgs Can Turn Contact Centers into Insight Centers

Using conversational data, organizations can assess social needs across communities and improve health outcomes.

Why ACH Is an Ideal Payments Choice for Modern Businesses

Inflation is causing companies to tighten their belts in traditional ways. But the way that they issue and receive payments can drastically reduce expenses.

Composable Customer Success: The Key to Being Nimble During Economic Uncertainty

Composable CS empowers you to quickly create, iterate, and scale to meet your customer's ever-changing needs—and position your company for immediate and long-term growth. Part two of a two-part series.

Building Brand Ambassadors: How to Boost CX Through Employee Empowerment

Brands and retailers alike will spend huge amounts on digital advertising and sponsored influence posts to promote their business, but too often they overlook the most valuable influencers already on their payrolls.

How to Make Your App Stickier

Getting a user to your app is just the beginning; keeping a user is more important.