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August 03, 2020

CRM Featured Articles

IBM and Influential Launch Watson Advertising Social Targeting Solution

IBM is expanding its collaboration with social media technology provider Influential to help companies identify suitable influencers.


Customer Engagements Must Be Multi-Experience Interactions

Customers expect to be able to reach companies 24/7 however they want, and automation lets them do just that. (Featured on

3 Ways B2B Sellers Can Thrive in a Virtual Landscape

Salespeople who evolve to an ‘accelerator' approach provide crucial information that isn't available online and use their business acumen and empathy to make value personal for the buyer.


The Pandemic Can’t Subvert Customer-Centricity

Customers need to remain at the heart of contact center interactions, CCW advocates

CRM Across the Wire

ProTexting Integrates with Shopify

ProTexting has added a Shopify App for order notifications and customer two-way text messaging.

CallRail Enhances Conversation Intelligence

CallRail includes AI-powered call analysis in its latest version of Conversation Intelligence.

Stratifyd Launches Next-Generation Data Analytics Platform

Stratifyd's new platform brings together proprietary and third-party data and reveals the hidden content within.

Hearsay Deepens Partnership with Salesforce

Hearsay's social media, voice, text, and website solutions extend the power of Salesforce to financial services firms.

Adobe Target Announces Enhanced Analytics

Adobe Target increases the integration with Adobe Analytics for greater personalization.

Neustar Launches Fabrick for Omnichannel Media Measurement

Neustar Fabrick powers identity-centric connections between companies, publishers, and consumers to accelerate marketing performance across online and offline channels.  

Adobe Launches Magento Commerce and Magento Open Source 2.4

Magento 2.4 updates include greater access controls, simplified workflows, in-store pick-up capabilities, and new capabilities for PWA Studio.