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March 23, 2020

CRM Featured Articles

Opus, Haptik Advance Intelligence Satisfaction Score as an IVA Metric

Companies need to determine how well their conversational user interfaces, speech analytics, and text analytics work together.

IBM Working on Greater Business Use of Natural Language Processing

IBM is close to adding more natural language capabilities into its Watson business applications, the company said at an online Innovation Preview.

Demandbase Adds to Its ABM Platform

Data Stream, Site Analytics, and Self-Serve Targeting empower B2B marketers to take control of data and programs.


4 Tips for Sustaining Customer Experience Amid the Coronavirus Threat

Digital interaction technologies can protect companies during the current crisis and future-proof them for events down the road. (Featured on

CRM Across the Wire

Sharpen Launches Quick Start for Remote Contact Centers

With Sharpen Quick Start, contact centers can be up and running in the cloud within 48 hours. (Featured on

Snowflake Integrates with Adobe Campaign

Joint customers can now analyze data from Adobe Campaign on Snowflake's integrated cloud data platform.

Faye BSG Releases Sugar Messaging 2.0

FayeBSG updates Sugar Messaging to allow SugarCRM users to send and receive texts within the app.

Tapjoy Launches Multi-Reward Engagements for Cost-Per-Engagement Offers

Tapjoy Multi-Reward Engagements drives deeper funnel engagements for mobile advertisers.

Terminus Expands Account-Based Platform

Terminus has added web personalization capabilities and enhancements to account data management

Radisys Introduces Engage Video Assistant

Engage Video Assistant (EVA) is an app-less, AI-powered video bot for customer interactions.

Serenova Launches CXEngage Rapid Response

CXEngage Rapid Response lets contact centers move to the cloud within 48 hours to support work-from-home agents. (Featured on

The Next Step

Will CRM Innovation Make You or Break You?

Understanding the critical elements of success and failure