CRM Magazine's eWeekly is written by the same award winning editorial staff who produce CRM magazine. The eWeekly delivers timely and original news, trends, and analysis not available anywhere else on the web. If you are challenged with driving your company’s customer relationship management efforts, CRM’s eWeekly is a must-read for you. Join 60,000 of your peers and subscribe today.

November 25, 2019


Why We Need AI in the World of Telephony

Leading companies are applying artificial intelligence to voice conversations, not just to text-based interactions. (Featured on

Make Your Email Preference Center a Priority and Your Customers Will Reward You

The email preference center represents the best of both worlds: Prospects and customers can control the communications they receive, and marketers get to send better-quality, more targeted communications.

Voice of the Customer

X-Data + O-Data = Better Customer Journeys

Combining experience data and operational data can make a big difference for your customers

CRM Across the Wire

LivePerson Debuts SocialConnect and EmailConnect

LivePerson SocialConnect and EmailConnect help companies manage all of their digital customer interactions in the LiveEngage platform.

Optimizely Launches Optimizely for Salesforce Data and Attribution

Optimizely for Salesforce Data and Attribution is available on the AppExchange. Unveils Cold Call Central's Smart Call Disposition now automatically detects cold call results to improve connection rates, drive top-of-the-funnel pipeline, and uncover opportunities for rep coaching.

Cryptowerk and Connecting Software Partner to Protect CRM Data with Blockchain

The new solution uses blockchain to protect data in business systems like CRM.

Neustar and Equifax Partner on Segmentation Solutions for Financial Services

The partnership is established to provide marketers in financial services with a segmentation solution that does not rely on protected-class demographics.

TapClicks Integrates with Adobe Experience Cloud

TapClicks's Adobe Experience Cloud integration blends omnichannel data analytics and campaign performance.

The Last Line

To Truly Work, AI Needs to Get Really Personal

Artificial intelligence must do more than reflect back what it thinks it knows about us